North Carolina Council

2018 ASA North Carolina Staffing and Recruiting Conference

Thanks to all the staffing professionals, conference sponsors, and special guests who made the ASA North Carolina Staffing and Recruiting Conference in March such a great success. Learn more about upcoming ASA events.

  • *Schedule Subject to Change

    Wednesday, March 21

    6–7 p.m.
    Registration Open and Attendee Meet and Greet

    7–9 p.m.
    Networking Reception

    hosted at hotel bar

    Thursday, March 22

    9–9:30 a.m.
    Registration Open and Networking Meet and Greet

    9:30–10:15 a.m.
    Welcome and ASA Industry Update

    Jason Schafer, regional director, BelFlex Staffing Network; North Carolina Council chairman
    Teryn Zmuda, director of regional councils and chapters, American Staffing Association

    10:15–11:15 a.m.
    Upskilling and Reskilling of American Workers

    Kelly McCreight, chief executive officer, Hamilton-Ryker; 2018 ASA chairman

    11:15–11:30 a.m.
    Refreshment Break

    11:30 a.m.–1 p.m.
    Trending Insights Roundtables

    Ask a Lawyer Anything, Toby Malara,Esq., American Staffing Association
    Emerging Technology and the Future of Staffing
    Millennials: egaging our Emerging Leaders
    Creative Recruiting Tactics, Amy Bingham, Bingham Consulting
    Safety Discussion, Kelly McCreight, Hamilton-Ryker
    Social Recruiting, Brad Bialy, Haley Marketing
    Maximize your Marketing and Branding

    1–2 p.m.
    Lunch and Special Presentation

    Joyce Russell, president, Adecco Staffing U.S.

    2–3 p.m.
    The Heart of Dialogue—Opening the Client Conversation

    Mark Murphy, senior consultant for training and development, Next Level Exchange

    3–4 p.m.
    Break With Exhibitors

    4–5 p.m.
    Legal and Legislative Update

    Toby Malara, Esq., government affairs counsel, American Staffing Association

    5–6:30 p.m.
    Networking Reception

    Friday, March 23

    9–9:15 a.m.
    Registration Open and Networking Meet & Greet

    9:15–10:30 a.m.
    Employment Law and Local Legislative Update

    Jill White, attorney, Womble Bond Dickinson (US) LLP

    10:30–10:45 a.m.
    Refreshment Break

    10:45–11:45 a.m.
    The Road Map: A Step By Step Guide to Engaging Candidates on Social Media

    Brad Bialy, social media marketing advisor, Haley Marketing Group

    11:45 a.m.–12:45 p.m.
    Best Practices of High-Performance Staffing Firms

    Amy Bingham, owner and managing partner, Bingham Consulting

    12:45–1 p.m.
    Leveraging Learning─Takeaways From the Conference

    Jason Schafer, regional director, BelFlex Staffing Network; North Carolina Council chairman

  • Join the North Carolina Council for the second annual North Carolina Staffing and Recruiting Conference. Don’t miss out on this opportunity to network with your peers and learn from top industry trainers during this multiday event in Charlotte, NC. Education will include up-to-the-minute trends, challenges, and opportunities in the staffing, recruiting, and workforce solutions industry. This is a can’t-miss event for anyone in the industry!


Brad Bialy
Brad Bialy, social media and content marketing strategist, Haley Marketing Group
Bialy is a social media and content marketing strategist at Haley Marketing Group, where he has advised more than 65 staffing and recruiting firms on social media marketing, blogging, content marketing, email marketing, and search engine optimization. He has guided the strategy and delivery of multiple industry award-winning social media campaigns. Bialy oversees and implements the comprehensive social media marketing campaign for Haley Marketing Group and manages the product development of the company’s Social Pro service, an award-winning social media marketing solution designed specifically for the staffing industry. He also is a consistent contributor to Lunch With Haley, Haley Marketing’s educational webinar series for the staffing industry, and has presented at past industry-specific conferences.

Amy Bingham
Amy Bingham, owner and managing partner, Bingham Consulting
Bingham is the managing partner of Bingham Consulting, where she uses her more than 20 years of staffing industry sales leadership expertise to help small- to mid-size staffing firms accelerate growth through strategy design, coach high-potential leaders, and train sales and recruiting teams. Earlier in her career, she worked for a global staffing firm.

Toby Malara
Toby Malara, Esq., government affairs counsel, American Staffing Association
Malara manages all staffing-related legislation and regulation on behalf of ASA and represents the industry’s interests before Congress and state legislatures. He provides government relations counsel to the association's affiliated state organizations and regional councils and directs political fundraising activities through the ASA political action committee, StaffingPAC. Malara is a graduate of Georgetown University and received his law degree from Catholic University. He is a member of the Maryland bar association.

Kelly McCreight
Kelly McCreight, CSP, chief executive officer, Hamilton-Ryker and chairman, ASA board of directors
McCreight is the chief executive officer of Hamilton-Ryker, which provides commercial and IT staffing, IT managed solutions, and vendor management system (VMS) and managed service provider (MSP) services across the Southeast. McCreight began his career with Hamilton-Ryker in 1993 as a staffing coordinator. Over his more than 20 years with the firm, he has worked as a vendor-on-premise, branch manager, business development manager, and controller; he became president and CEO of Hamilton-Ryker in 2009. McCreight is also a past president of the Tennessee Staffing Association and the current treasurer of the Tennessee Chamber of Commerce.

Mark Murphy
Mark Murphy, senior consultant, training and development, Next Level Exchange
Murphy is the senior consultant for training and development with Next Level Exchange. He has more than 27 years of training and consulting experience in the areas of leadership, team effectiveness, trust, performance management, productivity, and project management. He spent many years at Franklin Covey and has worked with and consulted for multiple international and national companies.

Joyce Russell
Joyce Russell, president, Adecco Staffing U.S.
Russell’s impressive career with Adecco spans 30 years. Working her way up through Adecco, Russell has held roles through all levels of the organization while leading talented teams that have consistently delivered outstanding performance results. Russell leads the largest business unit of Adecco Group North America, with more than 450 branch locations, approximately 1,800 colleagues, and a diverse portfolio of clients, including many of the Fortune 500. As the most senior ranking woman in the U.S. staffing industry, Russell has firmly established her reputation and talent for colleague development and client collaboration.

Jill M. White
Jill M. White, attorney, Womble Bond Dickinson (US) LLP
White represents employers in a wide range of labor and employment disputes, including actions involving discrimination and retaliation claims, leave of absence issues, wage disputes, unemployment claims, and employment agreements and covenants not to compete. This includes claims asserted under the FMLA, ADA, ADEA, FLSA and Title VII of the Civil Rights Act of 1964, among others. Jill has experience successfully defending lawsuits filed in state and federal courts, as well as in proceedings before administrative agencies, including the Equal Employment Opportunity Commission and the Department of Labor.

This event qualifies for 8 continuing education hours (2.0 of which are legal) toward maintaining your ASA credential.
CE 8