ASA Staffing Connect: South Session Descriptions

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Westin Irving Convention Center at Las Colinas
1:30–5 p.m.

Preconference Program: Advancing Women Leaders in Staffing

Featuring: Janette Marx, chief executive officer, Airswift; Kelly Irons, chief executive officer, developUs

Whether you are a woman seeking to advance or part of an organization that wants to offer your women leaders an avenue to further develop their leadership talents, this workshop will equip you with the mindset and skills to lead with confidence.

In this workshop you will learn:

  • The personal strengths needed and the barriers you must overcome to be a successful and authentic leader
  • Through interactive discussions, how to build a personal development plan for growth
  • The secret to creating a strong personal brand
  • How to build a collaborative network of women leaders

Preconference Program for Staffing Company Owners
Featuring: Chris Taylor, chief executive officer, Actionable.co; Brittany Sakata, Esq., associate general counsel, American Staffing Association

A master class for leaders of fast-growing staffing companies. This is an exceptional opportunity to engage with peers to discuss strategies, compare best practices, and benchmark your own plans and progress. Limited seating available.

9:45─10:45 a.m.

Put a Cherry on Top: Generosity in Life & Leadership

Joyce Russell, president, Adecco Group US Foundation

Russell sparks a new social movement to bring generosity, optimism, and personal courage into our work and life. From selling her family farm’s tomatoes with her tacklebox cash register to serving as president of Adecco Staffing US, her story is inspiring, humorous, and energizing. Her passion for motivating and rewarding people is contagious. Join Russell as she shares helpful information and skills that are easily transferable to our daily challenges—focusing on building strong relationships and inspiring loyalty by creating memorable experiences.


11:15 a.m.–12:15 p.m.

Breakout Sessions by Learning Track

Executive Track
Current Legal Landscape—Executive Level Discussion
Mark Shoffner, partner, Bell Nunnally

Get up-to-the-minute employment law updates tailored to the staffing and recruiting industry in Texas and its surrounding states—including bills that passed this legislative session. Understand how complex state and federal laws such as wage theft, paid leave, and others will affect the industry and your business. This presentation will address best practices to maintain legal compliance and avoid common pitfalls.
 
Producers Track
Current Legal Landscape—Producer Level Discussion
Brittany Sakata, Esq., associate general counsel, American Staffing Association

Employment legal matters are complicated and inescapable. In this session you will navigate the complex landscape of discrimination, overtime, family leave, and co-employment laws, as well as other issues that affect staffing companies.

Walk away from this workshop with the confidence to manage employment matters—and use this confidence to continue your studies toward earning an ASA credential.


1:45–3 p.m.

Breakout Sessions by Learning Track

Executive Track
Building Your Personal Brand
Joanie Courtney, CMO, EmployBridge Holding Co., and president, RemX division

Courtney will explain why understanding personal branding and reputation management in today’s digital world is crucial for continued success. You will take away strategies and tactics on how to position yourself and your company’s message in a competitive and crowded market, as well as insights on the future of branding & transparency.
 
Producers Track
Improve the Efficiency and Quality of Your Recruitment Process
Dee Williams, chief executive officer, Identifize Consulting

It’s estimated that, on average, it takes 36 days to fill a position, which makes improving the efficiency and effectiveness of your recruitment process more vital than ever. In this session, we’ll review the Recruitment Automation Process, which automates three areas of your recruitment process:

  • People Automation
  • Email Automation
  • ATS Automation

We will define your candidate journey and your team journey to create the perfect PEA recruitment automation. If you’re ready to level up by improving the efficiency and quality of your recruitment process, this is a must-attend session.


3:30–4:45 p.m.

Breakout Sessions by Learning Track

Executive Track
CEO Speed Talks—Executive Insights
Featuring: Joanie Courtney, CMO, EmployBridge Holding Co., and president, RemX division; Teresa Carroll, public board member and former president, Kelly Services

Join industry executives for brief, insightful, TED-Talk style discussions. Successes, challenges, opportunities, and perspectives are a few of the themes you will encounter during this high-level, fast-paced session.
 
Producers Track
From Pain to Gain: Proven Tactics to Re-Invigorate Your Sales Process
Shad Tidler, consultant, Lushin and Associates

It may not look like it, but no high-performing sales person just wings it. To ratchet up the performance of your front-line sales team, you need to implement a system. In this session, you’ll learn how to get ahead of the buyer—to not just anticipate and pre-empt objections, but shift the buyer mindset in your favor. Learn the process, tools, and system that will help your team sell more effectively and more easily, and then continuously replicate that success. You’ll leave this session with a foundation for building a sales system tailored for your business that’s effective, self-evaluating, easy to execute, and repeatable.

9─11 a.m.

Breakout Sessions by Learning Track

9─10 a.m.
Executive Track
Scaling Your Business: Preparing for Growth
Mike Jacoutot, founder and managing partner, Butler Street

Discover how to leverage structured, scalable methodologies to win new business and retain and expand existing business.

Attendees will learn how to:

  • Leverage a system of reinforcing activities designed to scale your business
  • Create a culture of accountability, perseverance, and continuous learning
  • Eliminate drama by managing agreements instead of personalities and emotion
  • Create legacy leadership: put your people in position to do great things without you

10─11 a.m.
Fostering Company Culture
Shane Jackson, president, Jackson Healthcare

More information to come.
 
9─11 a.m.
Producers Track
You’ve Lost That Loving Feeling—Rebuilding Relationships
Rachel Modrak, Staffing E-Trainer

The motivational speaker Tony Robbins says, “Do what you did in the beginning of a relationship and there won’t be an end.” This workshop examines the parallels of our behavior in our personal relationships to those with our relationships with clients and candidates. Attendees will work in groups to brainstorm, solve problems, and role-play.

Attendees will learn:

  • Client and candidate retention strategies
  • Effective communication tactics
  • Reducing turnover and retaining high-quality candidates
  • Creating partnerships with clients and candidates

11:30 a.m.–12:30 p.m.
Look in the Mirror—Are We Preparing Ourselves for the Future of Work?
Teresa Carroll, public board member and former president, Kelly Services

As leaders we’re entering a new decade marked by massive skill shortages, the rise of virtual teams, and the most diverse, demanding workforce in history. You’re already encouraging your clients to adapt to changing labor dynamics—but what are you doing to leverage the link between fully engaged talent, customer experience, and financial performance within your own organization? With 84% of employees just “coming to work” rather than giving their best, Teresa Carroll argues it’s time for our industry to practice what we preach and apply our talent expertise within our internal teams. In doing so, staffing leaders can drive growth and gain a competitive edge with customers and candidates alike. As a former president at Kelly Services, Carroll led diverse teams that not only consistently outperformed global engagement scores but also delivered breakthrough financial results and record-setting profit growth for her $2B+ operating segment. In this thought-provoking session, she will share how she created a highly engaged team, challenge leaders to embrace authenticity, and call on our industry to advocate for talent engagement and solutions across all labor categories.

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