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ASA Genius Awards

Are your staffing company’s marketing and communications programs absolutely brilliant? Are they innovative, exceedingly effective, and directly support business goals? If so, submit your best campaigns for the annual Genius Awards.

Genius Award

 
  • Submissions for the 2018 program are no longer being accepted.

    The competition is open only to the headquarters of active ASA member staffing companies. Members that own more than one staffing company may submit entries for each company marketed under a separate name that has its own marketing budget and program.

  • The fee is $100 for each entry submitted (e.g., submitting two entries for one category would total $200 in fees or submitting an entry for three categories would total $300 in fees). Submissions for the 2018 program are no longer being accepted.

  • Two entries may be submitted per category.

    Digital Media

    • Advertisement (campaign)
    • Advertisement (single piece)
    • Company blog
    • Externally facing company website
    • Externally focused company publication (e.g., client newsletter)
    • Internally focused company publication (e.g., employee newsletter)
    • Mobile application (material presented in a downloadable mobile app, not on a website)
    • Social media campaign (on one or more social media platforms)
    • Video (best use of video to educate targeted audience or provide information on a company or service)
    Print Media

    • Advertisement (campaign)
    • Advertisement (single piece)
    • Brochure
    • Externally focused company publication (e.g., annual report)
    • Internally focused company publication (e.g., employee newsletter)
    • Direct mail piece (one-piece promotion)
    • Direct mail campaign (multiple-piece promotion)

     

    Marketing Content

    • New company identification brand program
    • Existing company identification program
    • Integrated mixed media campaign (consisting of at least two different communications vehicles with a common message, mission, or theme)
    • Tradeshow experience (booth concept design)
  • Entries will compete in one of four award classes:

    • Staffing firm with less than $7.5 million in annual sales
    • Staffing firm with $7.5 million–$25 million in annual sales
    • Staffing firm with $25 million–$100 million in annual sales
    • Staffing firm with more than $100 million in annual sales
  • Digital Entries

    Submit online entry form including payment. Attach any digital materials to online form (up to five files can be added; if you need to submit additional files, attach a .zip form). Provide URL(s) in campaign URL(s) box on online form

    Advertisement (campaign) - Submit campaign URLs
    Advertisement (single piece) - Submit ad URL
    Company blog – Submit URL
    Externally facing company website – Submit URL in the campaign URL(s) box on the online form
    Externally focused company publication – Submit URL or attach high-resolution PDF of digital publication (one issue, if applicable) to online form
    Internally focused company publication – Submit URL or attach high-resolution PDF of digital publication (one issue, if applicable) to online form
    Mobile application – Submit instructions for downloading the app in the campaign URL(s) box on the online form
    Social media campaign – Submit URL(s) in the campaign URL(s) box on the online form
    Video – Submit URL(s) in the campaign URL(s) box on the online form

    Print Media

    Submit online entry form including payment. Mail four (4) copies of each publication (and any additional requested materials described below) with copy of online form to the attention of

    ASA Public Relations Team
    277 South Washington Street, Suite 200
    Alexandria, VA 22314-3675
    703-253-2020

    Advertisement (campaign) - Mail campaign tear sheets
    Advertisement (single piece) - Mail ad tear sheet
    Brochure – Mail four copies of brochure
    Externally focused company publication – Mail four copies of publication (one issue, if applicable—e.g., newsletter)
    Internally focused company publication – Mail four copies of publication (one issue, if applicable—e.g., newsletter)
    Direct mail piece – Mail four copies of piece including any special mailing envelope
    Direct mail campaign – Mail four sets of campaign materials including any special mailing envelopes labeled to show the sequence of mailings

    Marketing Content

    Submit online entry form including payment. Attach any digital materials to online form (up to five files can be added; if you need to submit additional files, attach a .zip form). Provide URL(s) in campaign URL(s) box on online form. Mail four (4) copies of printed materials with copy of online form to

    ASA Public Relations Team
    277 South Washington Street, Suite 200
    Alexandria, VA 22314-3675
    703-253-2020

    New company identification brand program – Attach new and old logos (.eps files) and any digital materials to online form. Mail four sets of any printed materials
    Existing company identification program – Attach logo (.eps file) and digital materials to online form. Mail four sets of any printed materials
    Integrated mixed media campaign – Attach digital materials to online form and provide any URL(s) in the URL(s) box on the form. Mail four copies of any printed materials
    Tradeshow experience – Attach multiple high-resolution photos of booth and any accompanying digital materials to online form. Mail four sets of any printed materials

    Questions about your award submission? Contact the ASA public relations team at GeniusAw****@americanstaffing.net or 703-253-2020

  • Experts in the fields of communications and graphic design will judge the entries on the basis of general appeal and overall quality (including display boards); content and message; originality of approach; statement of objectives; and final results.

  • Judges will award winning entries in individual classes and categories. Honorable mentions may also be bestowed.

    A crystal Genius award will be conferred to the best entry in each class. Winners will be honored during Staffing World 2018, Oct. 16–18, in metro Washington, DC, and will be featured in ASA publications, on the ASA website, and via news media outreach initiatives, as well as available social media channels.

    The judges may transfer an entry from the category in which it was entered to a more appropriate category upon their discretion.

    Judges may also elect not to issue awards if no entry in an individual category merits recognition, or if no entry in a class division qualifies for the best-entry-in-class honor.

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