{"id":2697,"date":"2019-03-12T00:23:06","date_gmt":"2019-03-12T04:23:06","guid":{"rendered":"https:\/\/americanstaffing.net\/industry-suppliers\/?page_id=2697"},"modified":"2024-05-07T15:23:12","modified_gmt":"2024-05-07T19:23:12","slug":"asa-sponsored-content-campaigns","status":"publish","type":"page","link":"https:\/\/americanstaffing.net\/industry-solution-providers\/advertise\/asa-sponsored-content-campaigns\/","title":{"rendered":"ASA Sponsored Content Campaigns"},"content":{"rendered":"
\nNew sponsored content campaigns from ASA, designed to mimic the look and feel of the association\u2019s natural content, are now available.<\/div>\n \n
\n

Why Sponsored Content?<\/span><\/h2>\n

According to cmo.com<\/em>, 70% of individuals want to learn about products through content rather than through traditional advertising. Consumers on average spend almost two-and-a-half minutes with a branded story\u2014the same amount as editorial content. Additionally, native advertising generates 82% brand lift.<\/p>\n

 <\/p>\n

\n

Why ASA?<\/span><\/h2>\n

Maximum Exposure<\/span><\/h3>\n

More than 1,800 companies are members of ASA\u2014which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.<\/p>\n

Credibility<\/span><\/h3>\n

Sponsored content creates a quality advertising experience that is consistent with the user\u2019s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).<\/p>\n

Accessibility<\/span><\/h3>\n

In addition to a direct link to the advertiser\u2019s page in any of the platforms, sponsored content in Staffing Today<\/em> includes free social icons\u2014so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.<\/p>\n

No Ad-Blocking<\/span><\/h3>\n

People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don\u2019t relate to the content users are seeking.<\/p>\n<\/div>

\n<\/div>
\n

Sample Content<\/span><\/h3>\n

Americanstaffing.net <\/em>Homepage<\/span><\/p>\n

\"Sample<\/a>
\nStaffing Today <\/em>Newsletter<\/span><\/p>\n

\"Sample<\/a><\/p>\n

\"On average, consumers spend almost two-and-a-half minutes with a branded story\u2014the same amount as editorial content.\"<\/span><\/p>\n

\u2013 Adobe's cmo.com<\/em><\/p>\n<\/div><\/div>\n

 <\/p>\n\n\n\n\n\n
<\/th>\nAmericanstaffing.net<\/em><\/th>\nStaffing Today<\/em><\/th>\nStaffing Success<\/em><\/th>\n<\/tr>\n
Audience<\/strong><\/td>\n11K+ home page views per month<\/td>\nReaches 33K+ directly in their inboxes every day; 3K+ access it online<\/td>\n35K+ industry professionals receive it in print or online, 7x per year<\/td>\n<\/tr>\n
Ad Specs<\/strong><\/td>\nOption for art: 360×480 pixels
\n(W x H, RGB, 72 dpi); image cropped per user\u2019s screenTitle max=12 words; Abstract max=30 words<\/td>\n		\n

Title max=10 words; Abstract max=50 words<\/p>\n

2-3 item, single-line bulleted list option<\/p>\n

Advertiser provides custom URL or Bitly for tracking<\/td>\n

\n

Title max=8 words; Article max=450 words<\/p>\n

Written by 3rd party, with review by advertiser<\/p>\n

May not contain promotional material<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Custom packages are available.<\/p>\n

\n

Contact<\/h2>\n

Heather Macaluso<\/h3>\n

Senior Account Executive, The YGS Group<\/strong>
\nHeather.macaluso@theygsgroup.com<\/a>
\n717-430-8884<\/p>\n

Schedule a meeting with me here!<\/a>
\nView the 2024 Media Kit here \u203a\u203a<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Why Sponsored Content? According to cmo.com, 70% of individuals want to learn about products through content rather than through traditional advertising. Consumers on average spend almost two-and-a-half minutes with a branded story\u2014the same amount as editorial content. Additionally, native advertising generates 82% brand lift.     Americanstaffing.net Staffing Today Staffing Success Audience 11K+ home page…<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-2697","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nASA Sponsored Content Campaigns - ASA Industry Solution Providers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanstaffing.net\/industry-solution-providers\/advertise\/asa-sponsored-content-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASA Sponsored Content Campaigns\" \/>\n<meta property=\"og:description\" content=\"Why Sponsored Content? 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