Tuesday, Oct. 24
How NOT to Sell Staffing—Become a Trusted Adviser
David Searns, chief executive officer, Haley Marketing
Brad Smith, director of search engine optimization and social media marketing, Haley Marketing
Want to sell more staffing services? Then stop selling staffing! Join marketing experts David Searns and Brad Smith to learn how to modify your sales approach to get beyond the commodity trap. See how you can change your sales process to improve call-to-appointment metrics, reduce margin pressures, and position yourself as a trusted adviser.
Wednesday, Oct. 25
11 a.m.–12:30 p.m.
Explore the industry’s most pressing business and operational issues and gain practical solutions in this roundtable learning and networking session. Choose three discussions from more than 20 topics, which may include upskilling the workforce, workplace safety, state legislative challenges, I-9/E-Verify/immigration issues, managing during inflation, remote staffing, profiting with vendor management systems and managed service providers, social media recruiting, and more.
Thursday, Oct. 26
Digital Marketing Simplified
Facilitated by Adam Bleibtreu, chief marketing officer, On Assignment Inc.
Digital marketing is so much more than search engine optimization. While staffing firms are trying to increase website visits, they also must be concerned with increasing their firm’s overall online presence and visibility to potential clients and candidates. This hands-on session will share how to effectively employ email campaigns and search engine optimization for job posts, and how to develop content for social media channels. Learn how to apply current digital marketing techniques specifically designed to improve inbound candidate flow and increase client awareness.