
BETTER TOGETHER. STRONGER AHEAD.
We've made the best of a challenging year and discovered that our staffing community is even more resilient than we ever imagined. Our staffing community is BETTER TOGETHER, and together we will navigate what lies ahead to help your company grow, serve more clients, place more talent, and thrive. We will be STRONGER AHEAD.
We can't wait to see you again September 28–30 in Denver at Staffing World!
Staffing World registration is open!
Register early for the best available rates, including a special Thank You rate for Staffing World 2020 attendees. ASA members receive a discount.
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New: Session Descriptions Added!
Valuable, Engaging Content
Staffing World features leading subject matter experts who tackle the industry’s most pressing issues. Browse the sessions or review the agenda and begin planning your convention experience!
See you in the Rocky Mountains!
Staffing World takes place in Denver at the Gaylord Rockies Resort & Convention Center. The health and safety of those participating in ASA events is a top priority. Learn more about the hotel and convention location.
Interested in exhibiting or sponsoring?
Contact Sarah Senges at 703-253-2042.
Register today for Staffing World 2021.
Subject to change. Note that Staffing World begins on Tuesday, Sept. 28, starting with the Welcome Mixer, and ends on Thursday, Sept. 30, after the final keynote presentation. See the session descriptions.
Monday, Sept. 27
1–5 p.m.
ASA Board of Directors Meeting
12 noon–5 p.m.
Registration Open
Preconvention Program: THRIVE: Live at Staffing World, Part I
(Note: This is a two-part preconvention program that takes place Sept. 27–28; separate registration required. A boxed lunch is included for Part II on Tuesday, Sept. 28, only.)
6:30–9 p.m.
ASA Board of Directors Dinner (by invitation only)
Register today for Staffing World 2021.
Tuesday, Sept. 28
8 a.m.–7 p.m.
Registration Open
8 a.m.–12 noon
ASA Board of Directors Meeting
Preconvention Programs
A preconvention program is an optional add-on to your Staffing World registration. Please note that any of these preconvention programs requires separate registration at an additional cost. A boxed lunch is included for preconvention programs on Tuesday, Sept. 28 only. Please choose one:
8:30 a.m.–1:30 p.m.
Preconvention Program: THRIVE: Live at Staffing World, Part II
(Note: This is a two-part preconvention program that takes place Sept. 27–28; separate registration required)
9:30 a.m.–1:30 p.m.
Preconvention Program: Technology to Power Your Business (separate registration required)
9:30 a.m.–1:30 p.m.
Preconvention Program: Growth Strategies for Owners (separate registration required)
1:30–2:45 p.m.
Staffing World Welcome Mixer
3–5 p.m.
Super Session: Keynote Presentation by Sekou Andrews
ASA Leadership Hall of Fame and ASA Volunteer of the Year awards
A school teacher turned actor, musician, two-time national poetry slam champion, entrepreneur, and award-winning poetic voice, any given day may now find Sekou Andrews keynoting at a leadership conference or helping a Fortune 500 company with brand messaging. Andrews is the creator of Poetic Voice, a new, cutting-edge speaking genre that seamlessly fuses inspirational speaking with spoken word poetry to make messages more moving and memorable.
Keynote presentation sponsored by
5–7 p.m.
Staffing World Expo Grand Opening
Register today for Staffing World 2021.
Wednesday, Sept. 29
7:30–8:30 a.m.
Grab & Go Breakfast
7:30 a.m.–6:30 p.m.
Registration Open
8:30–10 a.m.
Super Session: Keynote Presentation by Susan Salka
National Staffing Employee of the Year award
Susan Salka is chief executive officer of AMN Healthcare. She is an active industry spokesperson in the health care and investment community and has been one of the driving forces behind AMN’s strategic and operational success since joining the company in 1990. Salka is passionate and actively involved in the areas of corporate social responsibility, diversity and inclusion, and gender equality.
Keynote presentation sponsored by
10 a.m.–7 p.m.
Expo Open
10:15–11 a.m.
Refreshment Break in the Expo
11:15 a.m.–12:15 p.m.
Breakout Sessions
12:15–2:15 p.m.
Lunch in the Expo
12:30–2:15 p.m.
Tech Talks in the Expo
2:30–3:15 p.m.
Breakout Sessions
3:30–4 p.m.
Refreshment Break in the Expo
4:15–5 p.m.
Breakout Sessions
5–7 p.m.
Networking Reception
7–10 p.m.
ASA StaffingPAC Industry Leader Event (by invitation only)
Register today for Staffing World 2021.
Thursday, Sept. 30
8 a.m.–2 p.m.
Registration Open
8 a.m.–2 p.m.
Expo Open
8–9 a.m.
Breakfast in the Expo
9:15–10 a.m.
Breakout Sessions
10–11:15 a.m.
Refreshment Break in the Expo
10:15–11 a.m.
Game Changers in the Expo
11:15 a.m.–12:15 p.m.
Breakout Sessions
12:15–1:45 p.m.
Lunch in the Expo
1:45–3:15 p.m.
Breakout Sessions
3:15–3:30 p.m.
Refreshment Break Outside Super Session
3:30–5 p.m.
Super Session: Keynote Presentation by Rita McGrath
ASA Elevate and ASA Care awards
Rita McGrath is a best-selling author, sought-after speaker, and long-time professor at Columbia Business School. As one of the world’s top experts on innovation and growth, her work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked No. 1 for strategy by Thinkers50. McGrath is the author of the best-selling book The End of Competitive Advantage.
Register today for Staffing World 2021.
Tuesday, Sept. 28
8:30 a.m.–1:30 p.m.
Preconvention Program: THRIVE: Live at Staffing World, Part II
Advancing Women in Leadership
Shana Cordon, founder, The Moxy Lab; Brad Freyer, principal, Market Sense Houston; Stefanie K. Johnson, ph.D., associate professor, CU Boulder’s Leeds School of Business, and author
(Note: A preconvention program is an optional add-on to your Staffing World registration. Please note that this is a two-part program, on Sept. 27–28, that requires separate registration at an additional cost. A boxed lunch is included for Part II of this program on Tuesday, Sept. 28.)
Brought to you by the ASA women in leadership interest group, this collaborative event delivers valuable content designed especially for women who seek to grow their leadership skills and expand their professional reach in the staffing industry. Learn from and connect with standout women leaders in the industry and other impressive subject matter experts in a collaborative environment. THRIVE: Live will feature sessions on transformative leadership skills, working more cohesively, and silencing that inner critic. Staffing industry executives will share lessons learned and effective growth strategies.
9:30 a.m.–1:30 p.m.
Preconvention Program: Build an Ecosystem With Confidence: Technology to Power Your Business
Lauren Jones, founder, Leap Consulting Solutions
(Note: A preconvention program is an optional add-on to your Staffing World registration. It requires separate registration at an additional cost. A boxed lunch is included.)
Building the technology ecosystem for your business is a daunting task. The market is crowded with solution after solution promising the sky in terms of what they can deliver for your firm. However, success isn’t about how much technology you acquire, but instead whether you acquire the right technologies that align with your business’s current and desired future states. In this hands-on workshop, founder of Leap Consulting Lauren B. Jones will help you develop a plan for your business’s tech stack that takes into account questions of key components of successful tech integration, including tolerance for disruption, current and desired operational practices, manual versus automated processes, need and availability of data, and other factors. It’s not about having the best and most advanced tech stack—it’s about having the tech stack that is most closely aligned with your current practices but also supports you in the areas where you’d like to realize growth. You will walk out of the session with a plan in hand, ready to take the next steps to maximizing the value of your technology ecosystem.
Preconvention Program: Building Value in Your Staffing Firm Through People and Process—Growth Strategies for Owners
Amy Bingham, president, managing partner, Bingham Consulting Professionals
(Note: A preconvention program is an optional add-on to your Staffing World registration. It requires separate registration at an additional cost. A boxed lunch is included.)
It’s a question that those who own a staffing agency today or plan to need answered. What are the critical actions I must take to create a highly valued asset I can sell or leave to family? Two big drivers of value are a highly engaged team and an effective and efficient operating model that enables above-market growth. That’s what this preconvention program is all about. You’ll be positioned to lead a highly engaged team with an internal hiring and talent development model you’ll create that makes your succession planning easy. You’ll outline standard operating procedures for recruiting and sales that enable speed-to-market. You’ll identify the key performance indicators you must track and manage that drive growth. Whether you plan to own a staffing firm and want to lay the foundation for it now or you’re a mature owner nearing retirement, this half-day session is for you. Come prepared to roll up your sleeves in this highly actionable workshop.
1:30–2:45 p.m.
Staffing World Welcome Mixer
3–5 p.m.
A school teacher turned actor, musician, two-time national poetry slam champion, entrepreneur, and award-winning poetic voice, any given day may now find Sekou Andrews keynoting at a leadership conference or helping a Fortune 500 company with brand messaging. Andrews is the creator of Poetic Voice, a new, cutting-edge speaking genre that seamlessly fuses inspirational speaking with spoken word poetry to make messages more moving and memorable.
A special message from Sekou Andrews
5–7 p.m.
Expo Grand Opening
Register today for Staffing World 2021.
Wednesday, Sept. 29
8:30–10 a.m.
Salka is chief executive officer of AMN Healthcare. She is an active industry spokesperson in the health care and investment community and has been one of the driving forces behind AMN’s strategic and operational success since joining the company in 1990. Salka is passionate and actively involved in the areas of corporate social responsibility, diversity and inclusion, and gender equality.

11:15 a.m.–12:15 p.m.
Breakout Sessions
2021’s Top Trending Technology Tools You Should Have in Your Tech Stack
Facilitated by James A. Essey, CSP, president and CEO, The TemPositions Group of Cos.
Panelists: Hope Bradford, senior director, IT, Kelly; Tom Erb, president, Tallann Resources LLC; David Francis, director of research, Talent Tech Labs
Session focus: Technology platforms and software
Don’t miss this always-popular Staffing World tech solutions roundup—your chance to get expert views from some of the staffing industry’s top tech experts on the latest tools for client and candidate attraction as well as engagement, recruitment, retention, and back-office operations. You’ll learn about the newest tech solutions that address the industry’s most pressing challenges through rapid-fire presentations showcasing these solutions (some of which you can later explore in the expo hall). You’ll leave this session with the insights you need to make the right technology decisions to optimize your operations and drive your business.
Breaking Bud: Compliance, Safety Issues, and New Business
Facilitated by Joanna S. Monroe, Esq., president and CEO, Staffing GC
Panelists: Allen W. Nelson, co-founder, t|e General Counsel, Taylor English Duma LLPSession focus: Legal issues and risk management
There’s sure to be a lot of buzz about this session, led by cannabis-in-the-workplace experts who will discuss critical areas of legal concern for staffing companies. These include the social equity side of marijuana; complying with the constantly emerging and changing marijuana-related laws affecting employers and their workers; implementing and tracking issues affecting workplace safety and employer liability; and assessing risk and opportunities related to servicing clients in the cannabis industry. Don’t miss this lively discussion on an increasingly complicated topic, especially for staffing companies currently working with or considering engaging with clients in this industry.
Authentic Leadership Prevails: Building a Culture by Knowing Your Employees
Tom Gimbel, founder and CEO, LaSalle Network
Session focus: Leadership skills, executive development
Most agree that 2020 couldn’t have ended any sooner. However, we shouldn’t be too quick to dismiss all that we went through, because there were important lessons learned as everyone experienced the pandemic together. There was no playbook on how to lead people through a tumultuous year. The unknowns and daily changes made it impossible to run a business as usual. Leaders had to pivot and adjust constantly as new information became available and work situations changed. During this enlightening and lively session, Tom Gimbel of LaSalle Network will address one of the most pronounced lessons business leaders can take away from the past year: Authentic leadership prevails. Attendees will learn how to lead people in a virtual world as well as in a hybrid world, as more individuals return to in-person work, while continuing to gain trust, increase engagement, and retain employees.
Becoming Allies: Men’s Roles in Supporting Women in Leadership
Facilitated by: Leslie Vickrey, CEO and founder, ClearEdge Marketing
Panelists: Todd Bavol, CEO, Integrity Staffing Solutions; Jeff Bowling, CEO, Curative; Jaime Donnelly, CFO, Integrity Staffing Solutions; Jeff Harris, board member, Workforce Unlimited; Ericka Hyson, president, WorkN; DeLibra Wesley, CEO, National Recruiting Consultants
Session focus: Building an inclusive workplace, with support from the ASA Women in Leadership Interest Group
Often, when we think of gender inequality, we unconsciously focus on only the female side of the work toward change. This leaves behind a crucial population—the men who can help advocate for and support these efforts. Ensuring allies are engaged in gender equity and actively championing women is an important part of the staffing industry’s future growth and the success of your business. During this session, you will hear from three male–female allyships and learn about their experiences, relationships, and insights into the importance of having and cultivating male allies. You will leave this discussion with strategies you can apply to your company immediately as well as a vision for sustainable gender equity initiatives.
12:15–2:15 p.m.
Lunch in the Expo
12:30–2:15 p.m.
Tech Talks in the Expo
Get all the technology-related answers your staffing and recruiting company needs by tapping into Staffing World Tech Talks. These short presentations by technology experts will address staffing-specific tech challenges.
2:30–3:15 p.m.
Breakout Sessions
New Sales and Recruiting Strategies: Let’s Learn From Millennials!
Facilitated by Alison Daley, founder, Recruiting Innovation
Panelists coming soon
Session focus: The changing workplace
Millennials have long since settled into the workforce, yet they continue to change and challenge the ways in which staffing companies operate successfully. To continue on a success path lined with Millennial employees, we need to rethink our business-as-usual operations. Instead of expecting this generation to adapt to our sales and recruiting strategies—what if we learned from them instead? Welcoming new perspectives in flexibility, communication, and adaptability.
During this session, Alison Daley of Recruiting Innovation will lead a panel of Millennial producers as they discuss how their generation commands the sales and recruiting roles of the staffing industry. You will walk away from this session with tips and tactics to become a forward-thinking leader equipped to engage more effectively and close more deals.
Right-Now Solutions for Data Privacy and Cybersecurity
Presenter: Jerry Grady, partner, UHY LLP
Session focus: Legal issues and risk management
Cybersecurity and data privacy—very high on all of our agendas. Recent breaches have occurred as a result of human failure rather than technology failure because today’s advanced persistent threats
target people, not systems. There is a strategic gap between security risks and security solutions. Regardless of company size, security breaches result in reputational damage and material business
disruption. Developing and managing an effective cybersecurity program is becoming a necessity in today’s internet-driven economy. Join this session, led by both cyber security experts and lawyers, to cover right-now solutions: state and federal laws you need to be aware of and how to protect the data of your company and employees—two of many takeaways you will learn in this session.
Intentional Inclusion: Creating Workplaces Where Employees With Disabilities Thrive
Louis Orslene, director, employer and workplace policy team, Office of Disability Employment Policy, U.S. Department of Labor; Andy Traub, vice president, human resources, InclusionWorks—an Allied Global Services company
Session focus: Building an inclusive workplace; the changing workplace, with support from the ASA Inclusion, Diversity, and Equity Advocacy (IDEA) Interest Group
Considering how the pandemic-induced increase in remote employees has changed daily operations, is your staffing company ready to ensure job seekers with disabilities are welcomed, supported, and recognized for the value they bring to the workplace—as remote, hybrid, or in-person employees? In this session, you will focus on the future of work from a disability perspective. Presenters will deliver practical strategies you can use in a remote environment to increase your outreach to qualified job seekers with disabilities, hire and engage the best candidates, and retain them as employees. Topics will include inclusive remote recruiting and hiring, performance management, and employee development. The session also will address the long-term employment consequences of the pandemic, including more prevalent remote work and the importance of ensuring digital accessibility across the employee lifecycle. By being more intentional in your disability inclusion efforts, your staffing company can engage this largely untapped talent pool toward mutual success.
Building Your Personal Brand on Social Media
John Ruffini, vice president, professional development, HealthTrust Workforce Solutions
Session focus: Business development, sales, marketing
LinkedIn, Twitter, Instagram, TikTok, Facebook—so many options and so little time. So what do you put out there? Where do you start? How do you develop a following? And, more importantly, what do you want to be known for? This session will dive into the world of social media strategy and discuss ways in which you can use social media content to gain more exposure, credibility, growth—and, ultimately, build your personal brand. In addition, you will examine and discuss case studies featuring social media influencers to help develop your own path toward successful social media content strategy and branding.
4:15–5 p.m.
Breakout Sessions
Improving Decision-Making in Critical Moments
Kyle Decker, owner and CEO, The Job Center LLC; Beth Garvey, president and CEO, BGSF; Shane Jackson, president, Jackson Healthcare
Session focus: Leadership skills, executive development, culture
In the ever-changing business environment, success often hinges on making the best possible decisions with limited information while balancing on what seems a razor’s edge between failure and growth. During this session designed especially for those with a passion for effective leadership, Shane Jackson, president of one of the country’s largest health care staffing companies, will facilitate a strategic discussion to delve into the topic of how important the decision-making process is for leaders. The panel will explore how to ensure that values and beliefs influence each decision; how leaders can steer clear of group think, listen to dissenting opinions and seek alternative information; and how leaders can be honest with themselves by keeping tabs on their own motives and the impact they have on decision-making.
Pants Optional: The Five Secrets to Remote Success
Chris Dyer, author, speaker and founder and CEO, PeopleG2
Session focus: Recruiting, the changing workplace
There is no doubt that the events of 2020 changed the way we do business. Work used to be something done in offices. Now it continues to be done on couches, at kitchen tables, and in home offices across the globe. This transition has changed many requirements and considerations for staffing companies. Coupled with the increased demand for new and qualified candidates that can work from anywhere, the industry as a whole has been forced to quickly adapt.
As a “remote work native” and advocate, Chris Dyer of PeopleG2 has spent years uncovering the secrets every organization should know to be successful in a remote-first world. In this timely session, learn about his top five lessons for interviewing, identifying appropriate roles, and building connections remotely. You'll leave with a personalized roadmap for building a recruitment strategy and business operations that support engaging, hiring, and retaining top talent in remote environments.
Where Are They? Bringing the Talent Back to the Workforce
Reena Gupta, CEO and founder, Mom Relaunch; Kathy Hardy, vice president, Kelly Discover; Sonu Ratra, founder and president, Akraya Inc.
Session focus: Recruiting, the changing workplace
Over the past year, we’ve all thought about that segment of the talent pool that continues to sit on the workforce sidelines. How can staffing companies engage with this segment and succeed in getting more candidates back into the labor pool? This session will explore the complexities of what is keeping talent away from the workplace, whether it be extended unemployment benefits, balancing kids and a career, questions of fair pay, greater work-life balance, or any of the multitude of other reasons that have led to a lower labor supply despite the increased demand. Hear from our panel of experts and work with your fellow staffing professionals to develop a strategy for getting talent back into the workplace.
How to Win the Hearts and Minds of Your Customers
Facilitated by Leslie Vickrey, CEO and founder, ClearEdge Marketing
Panelists: Anna Frazzetto, chief digital technology officer, Tential; Casey Jacox, author, sales and leadership coach, and former Kforce sales executive
Session focus: Business development, sales, marketing
If the global pandemic taught us anything, it’s that you have to be ready to quickly pivot or get left behind. Sales organizations that were once comfortably focused on face-to-face meetings, dinners, and industry events, had to get comfortable with selling virtually and adapting to their customers’ changing buying habits and preferences. Sales cycles consisting of a series of pitch-and-close meetings have evolved and become more meaningful in the current environment. In fact, research shows that buyer behavior is more reliant on the sales experience than ever before and even more influential than price or brand.
In this session, you’ll hear from a few of the most successful sales leaders in the staffing space as they reveal the methods and best practices they’ve been leveraging (pandemic or not) that have created the type of customer relationship that works regardless of the business climate. They’ll share real-world examples of how simple interactions can make a lasting impact and how you can win more valuable, lifelong relationships that will lead to more sales. Finally, they’ll share their own lessons learned that others can apply to propel sales organizations forward.
Register today for Staffing World 2021.
Thursday, Sept. 30
9:15–10 a.m.
Breakout Sessions
Compensation Conundrum: Your Comp Plans No Longer Work—What You Need to Know to Update
Tom Kosnik, president, Visus Group, facilitator, Presidents Roundtable, and business consultant
Session focus: Internal talent management
Compensation in the staffing industry is turned on its head, and everyone is talking about it. If you own and manage a staffing firm, making compensation adjustments must be high on your list and there is much to consider. During this session, Tom Kosnik, president of Visus Group, will discuss the emerging economic model in relation to compensation design. No longer can we create compensation plans based on traditional operating income factors. Attendees will discover the pros and cons of having multiple plans within the company—a compensation plan for new hires and a compensation plan for junior and senior level employees—as well as how to create a compensation plan that protects a branch or business unit so that the plan is not paying out if the branch or business unit is not profitable. There are so many things to consider when developing and rolling out a new compensation plan for your company or even making minor adjustments.
Turn Exceptional Experiences Into Industry-Leading Growth in a Postpandemic World
Eric Gregg, founder and CEO, ClearlyRated
Session focus: Business development, sales, marketing
Eighteen months ago, everything changed. A global pandemic, coupled with a crippled economy, accelerated the pace of change within the staffing industry in a way nobody had ever seen. While most staffing firms survived, those that will thrive in the ‘new normal’ will have to deliver consistently remarkable service and deliver credible evidence of their service quality. Brands like Amazon, Uber, and AirBnB have ushered in a new era of service transparency and opened the door to the consumerization of the staffing industry. Join Eric Gregg of ClearlyRated, who will lead attendees through a 10-step playbook to amplify your firm’s growth prospects through a commitment internally and externally to service excellence.
Tackling Business Growth Through Applied DEI Initiatives
Roz Hudnell, former vice president, human resources, chief diversity officer, and president, Intel Foundation; Joyce Russell, president, Adecco Group US Foundation
Session focus: Inclusion, diversity, and equity advocacy, with support from the ASA Inclusion, Diversity, and Equity Advocacy (IDEA) Interest Group
The business case for diversity and inclusion has been researched and documented extensively over the last decade. Organizational growth has always been dependent on talent and innovation. Going beyond the usual programs and approaches, the future of business growth will be directly tied to leaders’ abilities to build and lead inclusive high-performing teams. As a result, consulting organizations have added inclusion and diversity practices to their product offerings as companies seek expertise in addressing what is often their greatest gap. Leadership is about people; diversity is about decisions. Applying practical and sustainable diversity solutions across an enterprise is the answer to real progress. Come hear from leaders who have a legacy of delivering diversity and inclusion results for their organizations.
5 Automation and AI Realities Guaranteed to Impact Your Bottom Line
Pankaj Jindal, co-founder, SenseHQ
Session focus: The changing workplace, business development, technology
It's an undisputed fact that automation and AI are changing the way staffing companies operate in a post-Covid world and economy. Those who embrace this wave of technological advancements are able to enhance their existing business practices and see the impact on every dimension of their business—from sourcing, to screening, to on-assignment care, to redeployment, and more. In this session, we’ll unpack the tangible ways automation and AI are shaping the staffing industry and five key ways they drive meaningful impact on your bottom line.
10:15–11 a.m.
Game Changers in the Expo
Staffing World Game Changers are TED Talk-style, tag-team presentations by suppliers and their clients on solutions that deliver for staffing companies. These practical case studies offer real-world examples of how your peers are leveraging the help of staffing industry suppliers to solve their pressing business needs.
11:15 a.m.–12:15 p.m.
Breakout Sessions
C-Suite Session: The Game You Must Win
Will Matthews, Matthews Performance Group
Session focus: Leadership skills, executive development
This Staffing World session has limited seating and REQUIRES preregistration. Visit americanstaffing.net/SW21-MatthewsReg to reserve your spot!
Running a business and generating sales is difficult—especially in challenging markets. Succeeding requires skill, determination, and precise execution every day. In this interactive program, Matthews will teach c-suite members the powerful combination of three mission-critical skills he has seen differentiate those who succeed consistently from those who have occasional success bracketed by low sales, frustration in team performance, and inability to attract new “A” players.
The staffing business has changed. Candidates have more options. They make decisions faster than ever. If you wait, or if you have not proactively differentiated yourself and your company in their minds, they’re gone. In this workshop, you will take away new skills to help you stand out from your competition and avoid being a commodity, where the only differentiator left is offering the lowest price or the highest compensation.
As a key leader, your entire organization is looking at you and the way that you show up every day. You set the standard. The culture of your company is a direct reflection of you and your commitment to excellence. Find specific tools to create an “all in” culture in your company in this interactive session.
Coffee With a Black Guy (#CWABG)
James Joyce III, founder and chief visionary officer, Coffee With a Black Guy LLC
Session focus: Building an inclusive workplace
Led by Coffee With a Black Guy (#CWABG) founder, James Joyce III, #CWABG took the digital world by storm in 2020 (appearing on several podcasts and convening live virtual conversations for companies, communities, and other groups). What exactly is Coffee with a Black Guy (#CWABG)? An innovative social impact movement that seeks to merge the tactile and digital worlds to bring greater understanding, compassion, empathy and love in our shared global community. During this session, you will have the opportunity to share stories, have conversations, impart perspective, or just listen and learn from fellow citizens of the world. Joyce is a proven analytical thinker, speaker and writer who has a knack for addressing potentially tense situations head on, while creating ease and space for shared growth in the process. So sit back and grab your cup of coffee and get ready to participate in one of the most meaningful conversations you’ll have at Staffing World.
The Convergence of Staffing and Technology: How Staffing Platforms are Changing the Staffing Landscape
Facilitated by Adam Wilkins, head of revenue, TimeSaved
Panelists: Rohan Jacob, founder and CEO, TimeSaved; Jason Leverant, TSC, CSP, CSC, CHP, president and COO, Atwork Group
Session focus: The changing workplace
The staffing industry is seeing an unprecedented level of growth, fueled by massive demand for talent across the U.S. That demand and subsequent growth has software and technology companies taking note. Staffing firms are pursuing a stronger online, mobile-friendly, technology-savvy experience for job seekers, while technology companies are finding ways to leverage their software to match talent with jobs. The resulting convergence is changing the very landscape of the staffing industry, and should impact how we engage with our clients and talent today (not in the future). This calls into question decisions that many larger firms are making today, such as the relevancy of brick-and-mortar branch locations and how automation is impacting performance and the need for internal staff. This session will take on these topics and more!
Workplace Safety and Pandemic Disruption: Navigating Trends and Next Steps
Benjamin D. Briggs, Esq., partner, Seyfarth Shaw LLP; Sharon Davis, CSHO, occupational safety manager, Elwood Staffing Services
Session focus: Legal issues and risk management
While safety is a perennial concern for the staffing industry, Covid-19 introduced workplace safety challenges no one could have predicted—and now, those challenges continue to evolve as more workers return to in-person job sites. This session will deliver comprehensive updates on the latest safety trends—from vaccine requirements, modified duty employees, CDC guidelines, personal protective equipment (PPE) issues, and new regulations. An expert panel of industry safety experts will deliver the up-to-the-minute information you need to make the necessary adjustments to stay compliant, navigate changes, and keep your business healthy and agile moving forward.
12:15–1:45 p.m.
Lunch in the Expo
1:45–3:15 p.m.
Breakout Sessions
The Most Entertaining Employment Law Game Show Ever!
Stephen C. Dwyer, Esq., senior vice president and chief legal and operating officer, American Staffing Association; Toby Malara, Esq., government affairs counsel, ASA; Ed Lenz, Esq., senior counsel, ASA; Brittany Sakata, Esq., associate general counsel, ASA; and featuring special guest Lia Elliott, managing partner, Staffing GC
Session focus: Legal issues and risk management
Back by popular demand, ASA’s crack legal team hosts a fun and fast-paced legal game show, bringing you the answers to some of your most vexing staffing law questions. During this session, maximize learning and interaction and provide some fun and friendly competition focused on important staffing law topics for your company. Don’t miss the legal fun and games along with must-know legal concepts. With special cameos from some of your favorite industry all-stars, this session is guaranteed to be the most fun you’ll ever have delving into complex legal issues.
Breakout Recruiting Strategies for Turbulent Times
Mike Lejeune, president, Lighting the Path
Session focus: Talent acquisition, recruiting best practices
To call the market the staffing and recruiting industry is serving right now turbulent is a great understatement. While the market adjusts to new marketplace dynamics, our ability to identify and attract exceptional talent has never been more valuable. So how do you recruit them? Does your recruiting process build trust or create distance? Now is the time to reevaluate the key steps to connect with top talent who are still in high demand. This is not a sit back and listen session, attendees will participate in a lively discussion that makes the strategies and solutions discussed come to life. Take away better approaches and strategies to help you stand out from the crowd and achieve results.
5 Sales Messaging Mistakes You Must Fix Today in Your Staffing Business
Henna Pryor, MSA, ACC-certified executive coach and recruitment trainer, Pryority Group
Session focus: Sales
The data doesn’t lie: In 2021, 90% of professionals screen their phone calls and don’t pick up an unknown number. Sales messaging matters more than ever before, and your team’s emails are your most powerful tool to create sales and positive change in your business. A single email has the power to close a deal, get a job order, attract a passive candidate, and increase your visibility. Good sales messaging is no longer a “nice to have” in the recruiting process, it’s a non-negotiable. The recruiting and sales process cannot start without it. Bad messaging kills your sales. Good messaging makes you money in your staffing business.
Are you making these five writing mistakes in your staffing and recruiting business?
- You sound like a robot
- Your writing is too self-centered
- You focus on features, not benefits
- Subject lines are an afterthought
- You don’t begin with the end in mind
You’ll delve into these common errors and get the strategies you need to engage with candidates and clients more effectively.
Effective Feedback Lessons for Branch Managers and Supervisors
Mary Ann McLaughlin, managing partner, Butler Street; Mike Jacoutot, founder and managing partner, Butler Street
Session focus: Leadership skills
One of the most influential figures in any staffing organization is the frontline supervisor or branch manager. This individual plays a pivotal role in determining what gets done, by whom, and the priority it takes. Often frontline managers are “player/coaches” who struggle juggling both responsibilities. The people management portion of their role usually takes a back seat because it is difficult, because it doesn’t provide instant reward, and because they are ill-equipped. During this session—you will walk away with tools and training to successfully engage and coach your teams for maximum success and scalability.
3:30–5 p.m.
Super Session and Keynote Presentation by Rita McGrath
Rita McGrath is a best-selling author, sought-after speaker, and long-time professor at Columbia Business School. As one of the world’s top experts on innovation and growth, her work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked No. 1 for strategy by Thinkers50. McGrath is the author of the best-selling book The End of Competitive Advantage.
Register today for Staffing World 2021.
Convention Location
The property, located in Aurora, CO, showcases the state’s alpine charm through every detail of its design and offers a convenient location—just 8.5 miles from Denver International Airport.
Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Blvd.
Aurora, Colorado 80019
720-452-6900
Rooms & Rates
Staffing World guests receive a special daily rate, first-come, first-served until the room block is full.
- $305 single/double, plus tax (rate includes the resort fee)
- The cut-off date for room reservations at this rate is Sept. 4, 2021
- Check-in is 4 p.m., check-out is 11 a.m.
ASA will continue to carefully monitor the Covid-19 situation and follow recommended local, state, and federal guidelines.
Review the Gaylord's Commitment to Clean document, which outlines safety strategies in place for guests, here.

Register today for Staffing World 2021.
Travel
The Gaylord Rockies Resort & Convention Center is conveniently located just 8.5 miles from the Denver International Airport (DEN).
Denver International Airport
8500 Peña Blvd.
Denver, CO 80249
303-342-2000
Pricing Guide
Advance Registration rates shown here are valid through Aug. 27. Starting Aug. 28, rates increase by $300 for full registration packages. Other registration options also increase in price.
Full Registration (Sept. 28–30)* |
Member |
Nonmember |
Thank You Rate for Staffing World 2020 Attendees* Staffing professionals who attended Staffing World last year are eligible for a special rate, for a limited time. |
$995 | $1,895 |
Staffing Professional Rates* Staffing Professional rates are valid for individuals who are corporate employees of a staffing company. Ready to join ASA? |
$1,695 | $2,695 |
Industry Solutions Provider Rates* Industry Solutions Provider rates are valid for individuals employed by companies that provide products and services to staffing firms. Questions about industry solutions provider rates and expo passes? Interested in exhibiting or sponsoring? Contact Sarah Senges at 703-253-2042. |
$3,795 | $5,795 |
Guest Rates* | $950 | $1,150 |
* Note: These packages do not include a preconvention program, which requires separate registration at an additional cost.
Cancellation Policy
- Cancellations must be received in writing in the ASA office by Aug. 27. After Aug. 27, no refunds will be awarded.
- Alternate registrants will be accepted in lieu of cancellation.
- All cancellations will be assessed a 20% administrative charge.
- Refunds will not be awarded for no-shows.
- Reply to this email to cancel or transfer your registration no later than Aug. 27.
One- & Two-Day Options for Staffing Professionals* |
Member |
Nonmember |
Tuesday only (Sept. 28) | $895 | $1,195 |
Wednesday only (Sept. 29) | $895 | $1,195 |
Thursday only (Sept. 30) | $895 | $1,195 |
Tuesday & Wednesday only (Sept. 28–29) |
$1,395 | $1,795 |
Wednesday & Thursday only (Sept. 29–30) |
$1,395 | $1,795 |
Preconvention Programs
|
Member |
Nonmember |
Women in Leadership (Sept. 27–28) | $345 | $545 |
Technology to Power Your Business (Sept. 28) | $295 | $495 |
Growth Strategies for Owners (Sept. 28) | $295 | $495 |
Register today for Staffing World 2021.
Covid-19 Safety
ASA continues to closely monitor CDC recommendations regarding Covid-19 along with guidance from the Gaylord hotel and Colorado state officials. All ASA staff on site at Staffing World are fully vaccinated.
- CDC web page for the latest information for vaccinated individuals
- CDC web page for guidance for unvaccinated individuals
- Denver's city and state mandates
ASA will provide any new information as it becomes available, as well as communicate directly with registered attendees. See the Commitment to Clean information from the Gaylord Rockies Resort & Convention Center, which is also following state and local guidance.