Staffing Connect: Session Descriptions

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Subject to change. This virtual event takes place in the Eastern time zone.

12 noon–12:25 p.m.

Welcome and Industry Update

Eric Gregg, chief executive officer, ClearlyRated


12:30–1:30 p.m.

General Session: Preparing for the Future of Work

Teresa Carroll, public board member and former president, Kelly Services

We have entered a new decade marked by specialty skill shortages, a highly disruptive pandemic, the rise of virtual teams, and the most diverse and demanding workforce in history. We’re already encouraging our clients to adapt to changing labor dynamics—but what is your company doing to leverage the critical link between fully engaged talent, customer experience, and financial performance?

With an increasing number of people seeking a more purpose-driven future, staffing industry veteran Teresa Carroll asserts: It’s time for us—as staffing professionals—to practice what we preach and apply our talent expertise to our internal corporate teams. In doing so, companies can drive growth and gain a competitive edge with customers and candidates alike.

As a former president at Kelly Services, Carroll led diverse teams that not only consistently outperformed global engagement scores but also delivered breakthrough financial results and record-setting profit growth for her $2 billion operating segment. In this thought-provoking session, she will share how she created a highly engaged team and challenged company leaders to embrace authenticity. Take an active part in this session and learn how to implement purpose-driven talent engagement strategies—across all labor categories.


1:30–2 p.m.

Break With Sponsors


2–2:45 p.m.

Breakout Sessions by Learning Track

Choose the Executive Track or the Producer Track

Executive Track

Empower Your Employees to Be Brand Advocates

Jessica Schaeffer, senior director, marketing and communications, LaSalle Network

In today’s tight labor market, it’s harder than ever for companies to attract and retain top talent—especially staffing and recruiting firms. But there’s one resource that companies often fail to tap into that can be instrumentally useful: their internal employees.

Jessica Schaeffer will outline how staffing and recruiting firms can empower their employees to be brand advocates so that they refer top talent to the organization.

Producer Track

Improve the Efficiency and Quality of Your Recruitment Process

Dee Williams, CEO, Identifize Consulting

It’s estimated that, on average, it takes 36 days to fill a position—which makes improving the efficiency and effectiveness of your recruitment process more vital than ever. In this session, Dee Williams will review strategic execution in three areas of your recruitment process:

  • People Automation
  • Email Automation
  • ATS Automation

She will help you define your candidate journey and your team journey to create the perfect PEA recruitment automation. If you’re ready to level up by improving the efficiency and quality of your recruitment process, then this is a must-attend session for you.


2:50–3:45 p.m.

General Session: Ask the ASA Legal Team—Your Pressing Questions

Stephen Dwyer, Esq., senior vice president and chief legal officer, ASA
Ed Lenz, Esq., senior counsel, ASA
Toby Malara, Esq., government affairs counsel, ASA
Brittany Sakata, Esq., associate general counsel, ASA

This Q&A session will be a fast-paced and unique opportunity to get your current legal questions addressed by the most knowledgeable attorneys in the staffing and recruiting industry. By participating in this session, you will get up-to-the-minute information and perspectives from the ASA legal team, which has been working with other legal experts and ASA allies throughout the pandemic to ensure that staffing companies have the information and resources they need.
Prior to this session, participants will have the opportunity to email their questions to the ASA legal team.


3:45–4:15 p.m.

Break With Sponsors


4:15–5:15 p.m.

Breakout Sessions by Learning Track

Choose the Executive Track or the Producer Track

Executive Track

CEO Speed Talks—Targeted, High-Level Discussions

Teresa Carroll, public board member and former president, Kelly Services; Leo Sheridan, president and CEO, Advanced Group

Join staffing industry executives for targeted, insightful, TED Talk-style discussions—designed to spark innovative thinking and strategic connections among staffing executives.

These engaging, thought-provoking talks will focus on today’s most pressing topics, including the new normal world of work and business opportunities amid current challenges. Join your fellow c-suite executives for this high-level, fast-paced session.

Producer Track

Prospecting and Selling—Now and After the Economy Rebounds

Shad Tidler, consultant, Lushin and Associates

During this interactive session, Shad Tidler will help you explore and identify the challenges of continuing to prospect and sell during the current changing and challenging environment.

Tidler will share specific strategies and tactics for you and your company to focus on, with real-world examples for each area. The focus will be on what you can control in the areas of behavior, attitude, and technique to be as productive as possible. Get procedures you can put in place immediately to help your company continue to prospect, sell, and grow today and in the future.

12 noon–1 p.m.

Breakout Sessions by Learning Track

Choose the Executive Track or the Producer Track

Executive Track

Managing Virtually in Uncertain Times

Mike Jacoutot, founder and managing partner, Butler Street

These are uncertain times; it’s no longer business as usual. Employees (as well as your clients and candidates) are now working from home. How do you effectively manage and motivate employees to focus on the task at hand?

Butler Street has been operating 100% virtually since its inception, making it the ideal organization to help leaders manage virtually as effectively as possible while preparing for post-Covid-19 realities. What will the industry look like when this is over? Jacoutot will address this question and many others.

He also will share insights on:

  • Communication best practices
  • Managing performance and accountability
  • Leveraging the power of teamwork
  • Balancing autonomy with responsibility
  • Building a stronger, more engaged organization
Producer Track

Strategies for Staying Top-of-Mind With Candidates, Clients, and Corporate Employees

Rachel Modrak, Staffing eTrainer

Want to know the best way to stay top-of-mind with your candidates, clients, and corporate employees when you can’t meet face-to-face? The answer is simple: provide them with something they need and want. However, you must have sound operational strategies in place to succeed.

This session will deliver strategies to provide value and increase engagement during these uncertain times that will pay off in the long term. Emerge well-positioned for the inevitable “bounce back” to better times.

Modrak will lead the discussion on how to

  • Develop a sound plan
  • Leverage communication and technology
  • Provide useful information and resources
  • Build meaningful relationships virtually

1:05–2 p.m.

Breakout Sessions by Learning Track

Choose the Executive Track or the Producer Track

Executive Track

Cracking the Culture Code through Covid

Kelly Merbler, principal, The Kelly Merbler Co.

A strong culture is not easy to create during “normal” work circumstances and even harder through crisis. During a time of disruption, organizations need a plan to ensure they continue to create a work experience that is unique and valued by employees. When purpose and values are aligned on the front lines, it will impact performance and the bottom line.

Leaders set the tone by creating cultures of innovation, collaboration, and empowerment, and adopting an innovative approach to developing talent and aligning everyone on the team with what they do best.

When executive leadership understands that it’s not just about talent acquisition, but talent activation, the ROI speaks for itself.

Merbler will lead the discussion on

  • How executive initiatives can play a significant role in employee engagement, growth, and company branding.
  • How to lead and inspire remote teams so they want to work harder for you.
  • How you can lead strategically by bringing to life your company’s values and building a culture of accountability to drive business initiatives.
  • How developing a strengths-based culture can result in high performance that impacts the bottom line.
Producer Track

Crisis Communication Do’s and Don’ts

Linda Sasser, CEO, Impacting Leaders

Effective communication is a top challenge of nearly all companies in good times. Add in the uncertainty and fear that accompanies a worldwide pandemic, and the ability to communicate effectively with all stakeholders is more important than ever.

In this session, staffing professionals—including recruiters, marketers, branch managers, account reps, and more—will learn about proven tactics that will enable them to

  • Communicate confidently amid uncertainty
  • Quickly adapt their communication efforts to reach all stakeholders
  • Understand what fellow employees, clients, and other associates need from them during challenging times

Participate in this lively session, make connections with other staffing professionals, and gain the knowledge you need to succeed right now in the months ahead.


2–2:30 p.m.

Break With Sponsors


2:30–3:30 p.m.

Breakout Sessions by Learning Track

Choose the Executive Track or the Producer Track

Executive Track

Staffing in a Covid-19 World: A Look at Health Care Response Trends, Lessons Learned, and What Lies Ahead

Shane Jackson, president, Jackson Healthcare

The past and present impact of Covid-19 has fundamentally changed our professional and personal lives in ways we never imagined—from quarantining and sheltering in place; to remote work, furloughs and job loss; to mobilizing health care professionals to hotspots to help those in critical need. This session will provide key insights into what Covid-19 health care professional mobilization has looked like in the most heavily hit areas of our country—including Washington, DC, Michigan, New York, New Jersey, and Georgia—with interactive maps that provide a view into how staffing has evolved over the course of the response. Attendees also will hear about trends, best practices, and lessons learned along the way, as well as what likely lies ahead with the return of elective surgeries, an expected rise in behavioral and mental health needs, the ongoing and important role that telehealth plays, and other mid- and long-term projections for the staffing industry.

Producer Track

Confidence and the Self-Promotion Gap

Carol Sankar, founder, The Confidence Factor for Women

The vast majority of women leaders (69%) avoid promoting and celebrating their achievements, according to a recent study published by Forbes. According to the research, women instead have been conditioned to admire and promote the successes of other women—at the cost of spotlighting their own. This self-promotion gap creates a negative effect when women attempt to seek a promotion, start a business, land a new client or contract, or move into the c-suite. In a recent op-ed, “Brag More,” Carol Sankar discusses this double standard of modesty. The article and analysis aim to help women become more confident, take pride in their accomplishments, and constructively and effectively promote themselves as they seek growth opportunities and success. During this session, Sankar will discuss why self-promotion is essential to the careers of women, how to eliminate the stigma around perceived arrogance, how self-promotion builds confidence and increase recognizable value in the workplace, and how to leverage achievements to negotiate for more and increase your value.


3:30–4 p.m.

Break With Sponsors


4–4:45 p.m.

General Session: Put a Cherry on Top: Generosity in Life and Leadership

Joyce Russell, president, Adecco Group US Foundation

Especially in challenging times, being a source of energy and leadership is inspiring and valuable to those around you. In this one-of-a-kind session, you will learn about how staffing industry veteran Joyce Russell has sparked a new social movement to bring generosity, optimism, and personal courage into your work and life. From selling her family farm’s tomatoes with her tacklebox cash register to serving as president of Adecco Staffing US, her story is inspiring, humorous, and energizing. Her passion for motivating and rewarding people is contagious. Join Russell as she shares this uniquely helpful information and skills that are easily transferable to your daily challenges—focusing on building strong relationships and inspiring loyalty by creating memorable experiences.


4:45–5:15 p.m.

Closing Remarks and Prize Drawing

COVID-19 Information & Resources for Staffing Companies
News ReleaseASA Is Leading the U.S. Staffing Industry's Response to the Covid-19 Pandemic. Read Our Statement »

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