Why Sponsored Content?
According to cmo.com, 70% of individuals want to learn about products through content rather than through traditional advertising. Consumers on average spend almost two-and-a-half minutes with a branded story—the same amount as editorial content. Additionally, native advertising generates 82% brand lift.
Why ASA?
Maximum Exposure
More than 1,800 companies are members of ASA—which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.
Credibility
Sponsored content creates a quality advertising experience that is consistent with the user’s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).
Accessibility
In addition to a direct link to the advertiser’s page in any of the platforms, sponsored content in Staffing Today includes free social icons—so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.
No Ad-Blocking
People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don’t relate to the content users are seeking.
Sample Content
Americanstaffing.net Homepage
Staffing Today Newsletter
"On average, consumers spend almost two-and-a-half minutes with a branded story—the same amount as editorial content."
– Adobe's cmo.com
| Americanstaffing.net | Staffing Today | Staffing Success | |
|---|---|---|---|
| Audience | 11K+ home page views per month | Reaches 33K+ directly in their inboxes every day; 3K+ access it online | 35K+ industry professionals receive it in print or online, 7x per year |
| Ad Specs | Option for art: 360×480 pixels (W x H, RGB, 72 dpi); image cropped per user’s screenTitle max=12 words; Abstract max=30 words |
Title max=10 words; Abstract max=50 words 2-3 item, single-line bulleted list option Advertiser provides custom URL or Bitly for tracking |
Title max=8 words; Article max=450 words Written by 3rd party, with review by advertiser May not contain promotional material |
Custom packages are available.
Contact
Heather Macaluso
Senior Account Executive, The YGS Group
H***************@theygsgroup.com
717-430-8884
Schedule a meeting with me here!
View the 2024 Media Kit here ››
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