Why Sponsored Content?
According to cmo.com, 70% of individuals want to learn about products through content rather than through traditional advertising. Consumers on average spend almost two-and-a-half minutes with a branded story—the same amount as editorial content. Additionally, native advertising generates 82% brand lift.
More than 1,800 companies are members of ASA—which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.
Sponsored content creates a quality advertising experience that is consistent with the user’s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).
In addition to a direct link to the advertiser’s page in any of the platforms, sponsored content in Staffing Today includes free social icons—so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.
People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don’t relate to the content users are seeking.
|Americanstaffing.net||Staffing Today||Staffing Success|
|Audience||11K+ home page views per month||Reaches 33K+ directly in their inboxes every day; 3K+ access it online||35K+ industry professionals receive it in print or online, 7x per year|
|Ad Specs||Option for art: 360×480 pixels
(W x H, RGB, 72 dpi); image cropped per user’s screenTitle max=12 words; Abstract max=30 words
Title max=10 words; Abstract max=50 words
2-3 item, single-line bulleted list option
Advertiser provides custom URL or Bitly for tracking
Title max=8 words; Article max=450 words
Written by 3rd party, with review by advertiser
May not contain promotional material
Custom packages are available.