ASA Sponsored Content Campaigns

New sponsored content campaigns from ASA, designed to mimic the look and feel of the association’s natural content, are now available.

Why Sponsored Content?

According to cmo.com, 70% of individuals want to learn about products through content rather than through traditional advertising. Consumers on average spend almost two-and-a-half minutes with a branded story—the same amount as editorial content. Additionally, native advertising generates 82% brand lift.

 

Why ASA?

Maximum Exposure

More than 1,800 companies are members of ASA—which includes 17K+ branch offices. Print publications go to key contacts, many of whom are presidents or c-suite executives. All member company professionals have access to digital publications.

Credibility

Sponsored content creates a quality advertising experience that is consistent with the user’s existing experience with high-ranking ASA publications (82% of members agree that ASA publications are the authoritative source for current staffing industry information).

Accessibility

In addition to a direct link to the advertiser’s page in any of the platforms, sponsored content in Staffing Today includes free social icons—so users can easily share the content via their own Facebook, LinkedIn, or Twitter accounts.

No Ad-Blocking

People view native ads 53% more than banner ads. Thought leadership, issue papers, educational materials, etc. are more applicable to users than traditional banner ads, which don’t relate to the content users are seeking.

Sample Content

Americanstaffing.net Homepage

Sample Sponsored Content - Americanstaffing.net
Staffing Today Newsletter

Sample Sponsored Content - Staffing Today

"On average, consumers spend almost two-and-a-half minutes with a branded story—the same amount as editorial content."

– Adobe's cmo.com

 

Americanstaffing.net Staffing Today Staffing Success
Audience 11K+ home page views per month Reaches 33K+ directly in their inboxes every day; 4K+ access it online 35K+ industry professionals receive it in print or online, 7x per year
Ad Specs Option for art: 360×480 pixels
(W x H, RGB, 72 dpi); image cropped per user’s screenTitle max=12 words; Abstract max=30 words

Title max=10 words; Abstract max=50 words

2-3 item, single-line bulleted list option

Advertiser provides custom URL or Bitly for tracking

Title max=8 words; Article max=450 words

Written by 3rd party, with review by advertiser

May not contain promotional material

Custom packages are available.