Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that seven of their clients were named 2015 VOICE Award Winners, including two Best-of-Class, by the American Staffing Association (ASA).
“The annual ASA Staffing VOICE Awards program celebrates the most innovative communications programs in the staffing, recruiting, and workforce solutions industry,” said Richard Wahlquist, ASA president and chief executive officer. “This year’s honorees show the depth and breadth of communications programs among staffing firms of all sizes, and can serve as inspiration to others about what can be accomplished to promote the benefits and contributions of staffing in support of individual companies or the entire industry—no matter the budget.”
Over the last 11 years, Haley Marketing has designed 55 VOICE Award-winning campaigns, including 10 “Best of Class” winners. This year, seven of their clients were recognized for campaigns with exceptional vision, originality, innovation, creativity and effectiveness:
StaffEx: Company Website (Winner, less than $7.5 million class). Featuring home page animation, friendly imagery and prominent calls-to-action, Haley Marketing created a fresh, easy-to-navigate website using one of their Starter Sites as a foundation.
RealStreet: Company Website (Best of Class and Winner, $7.5 to $25 million class). Haley Marketing used modern, construction-themed imagery, combined with parallax animation and succinct copy, to deliver a high-impact website that positioned RealStreet as the leader in AEC staffing.
PrideStaff: Company Website (Honorable Mention, more than $100 million class). Haley Marketing partnered with PrideStaff, a national staffing organization, to develop local “microsites.” Featuring a mix of localized content, each “microsite” was designed specifically to attract employers and job seekers in specific geographic markets.
Strategic IT Staffing: Specialty Advertising (Best of Class and Winner, less than $7.5 million class). Haley Marketing’s Social Pro program combined original, educational content for IT professionals, attention-grabbing graphics and regular social sharing to increase Strategic IT Staffing’s website traffic from social media by a massive 1,036 percent.
CoWorx: Social Media Campaign (Winner, less than $7.5 million class). Using educational content, bold visuals and daily social sharing, Haley Marketing’s Social Pro campaign increased CoWorx’ socially driven website traffic by 330 percent – dramatically amplifying brand awareness and yielding a contact page conversion rate of over 12 percent.
Team1Medical: Company Website (Honorable Mention, less than $7.5 million class). Haley Marketing used animated graphics and a unique single-page design to highlight Team1Medical’s impressive placement metrics and bring their custom staffing solutions to life.
Advance Staffing Solutions: Corporate ID (Winner, $7.5 to $25 million class). Haley Marketing teamed with Advance Staffing executives to create a modern, vibrant and cohesive brand identity. Featuring an attractive new logo and bold color scheme, the updated look was incorporated into their new website, business cards, collateral and other marketing materials.
A record year for Haley Marketing clients
According to Haley Marketing CEO, David Searns: “We are thrilled that so many of our clients were recognized by the American Staffing Association this year. We really owe each of these companies a big ‘thank you’ for giving us the opportunity—and freedom—to produce such amazing work. At Haley Marketing, our mission is to make world-class marketing more affordable, and great clients make it much easier to achieve our goals.”
About the VOICE Awards
Honoring the best staffing industry marketing, advertising, multimedia and public relations campaigns of the year, the ASA Staffing VOICE Awards recognize excellence in Voice, Originality, Innovation, Communications, and Effectiveness. Submissions were judged by a panel of communications experts, and winning entries will be displayed in a special gallery at Staffing World®, the annual ASA convention and expo, October 27 – 29 in Nashville, TN.
The annual awards program is sponsored by ASA corporate partner CareerBuilder.
About Haley Marketing Group
Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. The company provides services to more than 800 staffing and recruiting firms throughout the world.
Haley Marketing’s services include:
Direct Mail Campaigns
Email and Content Marketing
Blog Writing and Social Media
Corporate Identity & Creative
For more information, contact Haley Marketing at 1.888.696.2900.