Thursday, Oct. 30
12–2 p.m. Eastern time
Who Should Attend
Members of the boards of directors for ASA-affiliated chapters: ALSA, CSA, CSP, FSA, GSA, ISSA, KSA, MASA, MKSSA, MNRSA, MSA, NJSA, NYSA, OSSA, RISA, SCSA, WASS
Highlights
Join fellow chapter leaders to explore fresh approaches to member engagement and actionable creative ideas for generating nondues revenue. Don’t miss out on the opportunity to explore innovative strategies for connecting with today’s members, attracting the next generation, and diversifying chapter resources for long-term success.
Meeting Agenda
12:10–1 p.m.
1–1:50 p.m.
1:50–2 p.m.
Beyond Dues: Driving Chapter Growth Through Creative Revenue Streams
Reimaging Member Engagement for Current and Future Members
Networking and Wrap-Up
Keynote Presenters
John Bacon
VP of sales and partner experience, ASAE: The Center for Association Leadership
Beyond Dues: Driving Chapter Growth Through Creative Revenue Streams
Keeping chapters financially healthy requires thinking beyond membership dues. In this session, attendees will discover innovative and unique approaches to generate alternative revenue streams that can help their chapters thrive. From partnerships and sponsorships to programs, events, and new service offerings, Bacon will walk attendees through real-world examples and proven strategies that chapters of all sizes can apply. Chapter leaders will leave with fresh ideas and practical tools to diversify income, strengthen financial sustainability, and create more value for their membership.
About Bacon
Bacon, vice president of sales and partner experience at the American Society of Association Executives, is an accomplished sales leader recognized for innovative, out-of-the-box thinking and identifying business strengths and weaknesses that drive effective decision-making. With more than 15 years of proven success in building and exceeding enterprise partnerships, he has demonstrated exceptional leadership and an entrepreneurial mindset in leading and motivating high-performing sales teams. Bacon is highly skilled in executing strategic initiatives encompassing planning, process improvement, and maximization of profitability.
Elisa Pratt
CEO, Brewer Pratt Solutions LLC
Reimagining Member Engagement for Current and Future Members
Chapters must adapt to stay relevant and impactful as member expectations constantly evolve—especially in these times of uncertainty. During this session, Pratt will uncover human-centered strategies, actionable innovations, and future-focused engagement solutions for chapters to remain relevant. Attendees will learn how to strengthen connections, increase participation, prioritize communication, and create meaningful experiences that foster loyalty and long-term growth. They will take away hands-on ideas to reimagine engagement and ensure their chapter thrives now and into the future.
About Pratt
Pratt is an association guru and expert in strategic nonprofit solutions that increase membership, diversify revenue, and ensure relevance. Prior to the founding of Brewer Pratt Solutions LLC, Pratt served for nearly 20 years as an impactful association management executive with several national trade and individual membership associations. Known for her candid and hyper-custom approach, she architects innovative engagement solutions, tactical member development campaigns, and operational effectiveness strategies. With a unique background in fundraising and advocacy, membership and stakeholder relations, and national and chapter operations, Pratt’s diverse expertise makes her a valuable partner and advisor to both national and international nonprofit clients.
Questions? Contact Tari Herring, manager of member engagement at ASA, at 703-253-1172 or c*******@americanstaffing.net.
This meeting qualifies for 2.0 hours of CE toward maintaining your ASA credential.
