Your 2023 Social Media Tool Kit: Getting Started and Moving Forward

Overview

Presented by:

Highlights

Social media networks are everchanging platforms that can often be overwhelming. They are also where staffing agencies can find potential clients and job seekers. Yet with such busy schedules, how can staffing professionals find time to develop winning social media strategies? In this webinar sponsored by the ASA industry marketing and public relations committee, industry experts and members of the committee Cheryl Rhody, Andrea Pion, and Walter Prystowsky share the newest ASA resource for members: the 2023 social media tool kit. Learn about the free templates and easy-to-use tools to expand your social media presence, and take advantage of this opportunity to ask questions and get feedback that can help you set and meet your marketing and public relations goals in 2023.

During this webinar, attendees will learn

• What new social media resources are available for ASA members and social media professionals
• How to tailor your messages for the audiences you want to reach
• Best practices for creating a successful social media strategy in 2023

Presenters

Cheryl Rhody

Vice president, account management, ClearEdge Marketing

Rhody has more than 15 years of marketing leadership experience in the staffing and recruiting industry at companies such as HealthTrust Workforce Solutions, Cross Country Healthcare, and Randstad. She champions the development of integrated and strategic marketing campaigns that help organizations share their unique stories with the marketplace in meaningful ways that are designed to promote awareness, engagement, and business performance.
 

Andrea Pion

Vice president, national client programs, Davis Cos.

Pion is focused on creating and managing new marketing initiatives to increase brand awareness for the Davis Cos. She manages a team that works on branding campaigns; new market brand awareness; social media; public relations; candidate and client automation journeys; and direct, email, and text campaigns. She is focused on continually increasing brand awareness in three different verticals while contributing to revenue, measuring return on investment, and evaluating marketing initiative successes.
 

Walter Prytowsky

Creative director, The TemPositions Group of Cos.

With five years of recruitment and staffing marketing experience, Prytowsky has launched multiple staffing brands and business lines. His expertise includes account-based marketing, content strategy, social media, email automation, graphic design, video, and web design. He volunteers with ASA as chairman of the industry marketing and public relations committee.