Redefining Marketing: From Cost Center to Strategic Growth Driver

Overview

Highlights

Gone are the days where marketing departments are solely seen as a cost center. Today, marketing is at the center of revenue generation and a major contributor to broader business strategies. Marketers are no longer just practitioners of marketing; they’re practitioners of the business. There’s no denying it: Marketing has earned a voice and seat at the table. However, when it comes to market-leading organizations, there are core principles that are leveraged to transform marketing into a strategic influencer. In this session, a panel of staffing executives will reveal what separates today’s leading brands and break down some of the latest trends reshaping the last few years of marketing.

During this webinar, attendees will learn

• What separates the “good from the great” when it comes to marketing
• The latest trends in marketing—including all things digital, demand gen, and technology-related
• What budgets and team allocations look like among the industry’s leading organizations
• Practical, ready-to-use strategies to propel your organization’s marketing efforts
• How to overcome some of the most common challenges to marketing success, including ways to ensure alignment of business, sales, and marketing

Presenters

Leslie Vickrey

Ceo and founder, ClearEdge Marketing

Vickrey is a marketing expert and business adviser. She found a niche in technology and talent as the head of marketing for Spherion’s technology division. She founded ClearEdge Marketing in 2006, which is now a fully integrated marketing agency for talent and technology firms. She co-founded ARA, an organization that seeks to attract, retain, and advance women in technology. She is part of the Women Business Collaborative’s staffing leadership council, the board of directors for Chicago Innovation, and the ASA women in leadership group.

Debbie Brown

Vice president, sales and marketing, SASR Workforce Solutions

As vice president of sales and marketing, Brown is an experienced executive in sales and business operations. Throughout her career, she has built a reputation for driving organizational strategies encompassing alignment and establishing a culture of growth, accountability, innovation, and profitability. With her extensive experience integrating sales and marketing to drive incremental revenue, ROI, and market share growth, Brown has delivered highly effective solutions which have driven significant results. Prior to SASR she held senior positions with Adecco, Randstad, and SAP Fieldglass, as well as start-up and emerging firms in health care, technology, and staffing.

Kip Havel

Head of marketing, Disys and Signature Consultants

Havel serves as the vice president of marketing for DISYS and Signature Consultants. His approach to marketing is simple—stay focused, stay curious, and work hard to drive results. As an adventure-seeker, traveler, and all-around outdoor enthusiast, he fuses his enthusiasm for growth and exploration with his passion for uncovering how things work (or don’t) and discovering ways to make them even better. He arrived at DISYS and Signature Consultants after earning national recognition for his integrated marketing expertise and best communication practices.