Sales and Marketing Alignment to Boost Productivity and Revenue Growth

Who Should Attend

Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, presidents, chief marketing officers, marketing directors, chief sales officers, sales directors

Highlights

What separates the staffing firms that are growing from all the rest? Sales and marketing alignment! Staffing firms cannot sell the way they sold just a few years ago. Reaching decision makers has become increasingly difficult. Phone calls, emails, and traditional selling are not working. Staffing firms that are growing have realigned their sales and marketing functions into a collaborative lead generation and selling machine. In this webinar you will learn the specific strategies and actions that growing staffing firms are taking to drive sales productivity and make every dollar count.

• How their staffing firms compare with staffing industry best practices on sales and marketing alignment
• How to create a practical framework to align the buyer journey with sales and marketing functions
• Immediate actionable steps to strengthen collaboration, reduce friction, and improve sales and marketing productivity

Presenter

Tom Kosnick

founder and president, Visus Group

Kosnik is a cutting-edge business consultant specializing in organizational development, profitability improvement and work culture transformation. Since 1994, he has coached and consulted with hundreds of corporate leaders and organizations throughout the continental U.S. in effective business development using his empirical based “organizational development business model”. He has empowered his clients through tailor-made executive workout groups and training conferences. He’s authored and published innovative educational and training manuals, mentored top corporate presidents and CEOs in better leadership and communication skills, and taught professionally accredited courses. Not content to merely theorize without practicing what he preaches, Kosnik has built his own successful business—Visus Group’s “presidents’ roundtable” program—using the ODBM. Through these executive peer-networking groups, Kosnik leads real world business problem solving sessions, facilitates entrepreneurial ideation encounters, illustrates how top executives make winning business decisions, demonstrates profitability benchmarking, and motivates organizational decisionmakers to reach their peak performance through best practice exchange workouts.

Yvonne McAteer

co-founder, Outpace Digital Marketing

McAteer has more than 20 years of experience in collaborating with clients to solve unique business challenges with tailored solutions. Outpace Digital Marketing provides results-driven strategies tailored to the needs of its clients to help them stand apart from their competitors and grow market share. Her focus is on designing digital strategies that align with sales and revenue goals to capture business that is being lost, increasing leads, and enhancing brands.

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.