How to Differentiate Yourself and Stand Out in a Tough Market
Attend this Webinar
Feb 26, 2026 2–3 p.m. Eastern
| Registration fee | |
|---|---|
| Member | Free |
| Nonmember | $100.00 |
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LoginWho Should Attend
Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, presidents, and branch managers; recruiting professionals
Highlights
In this interactive session, Shad Tidler of Lushin Inc. will teach you the keys to ensure that you and your team are able to truly differentiate your company and stand out from the competition in today’s highly competitive market. Starting with the objections staffing professionals hear and why it is so tough to differentiate one’s company with prospects and customers, continuing with a look at why these challenges occur, and ending with actionable steps and tools you can use to help you differentiate your company and get ahead of objections, this session will help you to define what is needed to create and develop tactics for your business and maintain its competitive edge now and in the future.
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During this webinar, attendees will learn:
- What challenges staffing executives run into when trying to differentiate a company when selling, and why these occur
- Strategies and tools staffing professionals can use to differentiate a company and get ahead of sales objections
- Steps to put these strategies and tools in place so that teams can more easily differentiate their company and beat objections in sales
Presenter

Shad Tidler
associate and owner, Lushin Inc.
Tidler, a seasoned member of the Lushin sales team since 2014, combines his extensive global business expertise with the disciplined mindset of an Ironman triathlete. Specializing as a leading sales transformation consultant, he is known for crafting scalable strategies and processes tailored for client success. Tidler ‘s structured approach instills a sense of calm in clients, guiding them past immediate challenges and toward their goals. Beyond his professional pursuits, Tidler enjoys swimming, biking, running, practicing martial arts, and traveling. He actively contributes to his community by volunteering at his local church, mentoring individuals within and outside his organization, and supporting the Leukemia and Lymphoma Society.
This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.
