The Relationship Advantage: Networking for Long-Term Success

Who Should Attend

Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, presidents, and branch managers; recruiting professionals

Highlights

Networking is often treated as a vague career buzzword — but in staffing, relationships are the foundation of everything. “Our network is our net worth” is a common saying, yet the advice to simply “go network” isn’t actionable. For many professionals, networking can feel forced, awkward, or transactional. And for those who have been in the industry for a while, it can even feel like you’ve already built your network and don’t need to focus on it as much.

The truth is: strong relationship building is a skill and a practice that can always be improved. This webinar reframes networking as a practical, repeatable approach to building trust and long-term professional relationships. Attendees will leave with concrete tactics for starting stronger conversations, becoming more memorable, and following up in a way that feels authentic—not salesy. Presenter Cordelia Calderon of Tracker will cover real examples, simple scripts, and a lightweight system for tracking conversations, so follow-up feels personal and consistent. Expect interactive polls, chat prompts, and tools you can apply immediately. Whether you’re an individual contributor, people leader, or company owner, this discussion will provide takeaways you can use at any stage of your career.

During this webinar, attendees will learn
• How to reframe networking so it feels clear, natural, and mutually beneficial — not awkward or transactional
• Practical tactics to build stronger relationships through better conversations, memorable touchpoints, and authentic follow-up
• A repeatable system to combine virtual and in-person networking so you can build relationships consistently without it becoming a time sink

Presenter

Cordelia Calderon

senior sales executive, Tracker

Calderon has more than 10 years of experience in the staffing and recruiting industry, with deep knowledge of the staffing market and the relationship-driven strategies agencies rely on to succeed. She spent eight years at Medix, progressing from national recruitment adviser to regional director of recruiting, where she led operations across multiple markets and supported the growth of the technology recruitment vertical. From 2021 to 2024, she served as director of diversity, equity, inclusion, and employee experience, helping shape hiring, development, and retention strategies across the organization. Calderon is an active member of the ASA Women in Leadership Council and has spoken at Staffing World, as well as on multiple industry webinars and as a keynote speaker. She has held community leadership roles including president of the associate board for Cara Collective and ambassador for the Young Women’s Leadership Society. Calderon believes great leadership empowers others to find and use their voice—and she is passionate about helping staffing professionals build the long-term relationships that drive lasting success in the industry.

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.