The American Staffing Association recognized member staffing firms with 2017 ASA Genius Awards for outstanding marketing, advertising, multimedia, and public relations campaigns. The winning entries will be featured in a cutting-edge, interactive display at Staffing World® 2017, the ASA annual convention and expo, Oct. 24–26 in Chicago.
Genius Award entries are judged on a numeric scale by a panel of communication experts. Each entry is assessed for its visual appeal, content and message, originality of approach, objectives achieved, and overall effectiveness. Achievements in individual categories were recognized with Grand Awards, Genius Awards, and honorable mention distinctions.
“The ASA Genius Awards program highlights the most innovative and effective communications and marketing programs in staffing for the year,” said Richard Wahlquist, ASA president and chief executive officer. “We hope that learning about the Genius Award winners will continue to inspire our members to explore creative alternatives when communicating with job seekers, businesses, and other targeted audiences.”
These companies were honored with Genius Grand Awards:
- Firms With More Than $100 Million in Annual Sales: Rx Relief
- Firms With $25 Million-$100 Million in Annual Sales: Burnett’s Staffing
- Firms With $7.5 Million-$25 Million in Annual Sales: TempStaff
- Firms With Less Than $7.5 Million in Annual Sales: Keepers Staffing
These firms received 2017 Genius Awards or honorable mentions in four award classes:
Firms With More Than $100 Million in Annual Sales
- Brochure: The Delta Cos., honorable mention
- Direct Mail Piece: Integrity Staffing Solutions, Genius Award; The Delta Cos., Genius Award; Roth Staffing Cos., honorable mention
- External Publication (Digital): The Delta Cos., Genius Award; The Delta Cos., honorable mention
- Internal Publication (Digital): Yoh, honorable mention
- Mixed Media: Roth Staffing Cos., Genius Award; PrideStaff, honorable mention
- Social Media: QPS Employment Group, Genius Award; Advanced Group, Genius Award; Labor Finders, honorable mention
- Video: Rx Relief, Genius Grand Award
- Website: Roth Staffing Cos, Genius Award; Yoh, honorable mention
Firms With $25 Million-$100 Million in Annual Sales
- External Publication (digital): LaSalle Network, Genius Award
- Mixed Media: Dawson, honorable mention
- Mobile App: LINK Staffing, Genius Award
- Social Media: Burnett’s Staffing, Genius Grand Award; LINK Staffing, Genius Award
Firms With $7.5 Million-$25 Million in Annual Sales
- Mobile App: Award Staffing, Genius Award
- New Company Identification: ICON Creative, honorable mention
- Social Media: TempStaff, Genius Grand Award; RPC Co., honorable mention
- Website: Wood Personnel, Genius Award
Firms With Less Than $7.5 Million in Annual Sales
- Direct Mail Campaign: Keepers Staffing, Genius Grand Award
- Website: ABLE Associates, Genius Award
To learn more about the ASA Genius Awards program, visit americanstaffing.net/genius.
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About the American Staffing Association (ASA)
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.