ASA How-To Webinar Series, Session 4: Office Culture—Cultivating Organizational ChangeM



A business’s culture is the personality of the company—which contributes to its sense of order, continuity, and community. Culture is partly described in how the organization runs: corporate procedures, employee manual, and standardized workflow. It is also described in employee behavior. Engaged workers are the product of an environment in which they are valued. When people are supported to achieve their best work, they are motivated to perform at their highest levels to accomplish company goals.

Companies can sink or swim based on their internal culture. One bad hire can affect morale, productivity, and, ultimately, the bottom line.

During this webinar, attendees will learn

  • Definition of office culture
  • Importance of understanding your office culture
  • How office culture affects your business’s bottom line
  • How to change your office culture


William Tracewell, chief operating officer, The Delta Cos.
Maureen Hoersten, chief revenue officer, LaSalle Network

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