Cut Through the Clutter: The Three Basics of Great Content Marketing

Overview

Highlights

In today’s environment, it is extremely difficult to “cut through the clutter” of your prospect’s inbox and social media feeds to get your company noticed. Great marketing starts with a winning strategy, requires a consistent flow of great content, and ends with a measurable execution process. If your marketing activities aren’t producing results, then you are probably focused on the wrong things. The competition for customers and candidates has never been greater, and the old rules of sales and marketing no longer apply.

This session will focus on a step-by-step process of deploying a content marketing program that positions you as an expert in the eyes of your target prospects and creates a steady flow of engaged, qualified leads to help you grow your business.

During this webinar, attendees will learn

• How to build a content marketing approach for their firm
• What a winning strategy looks like
• The commitment needed to create a content generation process
• How to identify what’s important to measure in marketing, and what is not

Presenter

Jeff Allen, chief marketing officer, Butler Street LLC