How to Design Your Sales Playbook: Driving Repeatable Winning Sales Behavior



Today’s staffing sales professionals must manage several day-to-day tasks to achieve successful outcomes. A sales playbook can help them access the right information at the right time and to properly execute each step of the sales process. Sales playbooks help staffing firms document strategies, experiences, and tactics that illustrate the most successful way to sell their service to their clients. In this ASA webinar, sales consultant Dan Fisher, founder and owner of the Menemsha Group, will share with you the four steps to building a sales playbook.

During this ASA webinar, attendees will

  • Learn how to shorten their sales cycle
  • Discover how to accelerate the new hire onboarding process
  • Learn how to increase sales win rates
  • Find out how to scale their business to expand into new markets


Dan Fisher is founder and owner of the Menemsha Group and is an 18-year sales veteran in information technology staffing and consulting. Fisher wrote The IT Staffing Sales Playbook, a proprietary sales methodology designed exclusively for selling IT staffing services. He has presented at Staffing World® and other industry events such as the TechServe Alliance Conference and Tradeshow. Fisher has worked with more than 200 IT staffing and professional services firms and has coached thousands of sales professionals in the IT services industry.

This program qualifies for one continuing education hour toward ASA certification renewal.

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