Improve Sales by Investing in Marketing
Overview
Highlights
If your firm needs to supplement and support its outbound sales efforts, you may need to utilize the marketing function as an inbound sales tool. In this webinar, learn what some of the common misconceptions about marketing are, how marketing supports a strong sales program, and what a basic marketing plan for your staffing firm might look like.
During this webinar, attendees will learn:
- What distinguishes marketing from sales
- How to align your sales and marketing functions
- Which basic content marketing tools you can use to drive more qualified sales leads
Presenter
Jay Mattern, chief executive officer, Villing + Co.
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