Smarter Selling With AI: Empowering Your Staffing Teams for Success

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Highlights

The staffing industry is moving fast—and so is technology. In this dynamic webinar designed exclusively for ASA members, Butler Street’s Joey Frampus and Erika Bantz will reveal how to infuse artificial intelligence (AI) into every stage of the sales cycle without losing the human touch. This practical, hands-on webinar will focus on three core areas: building actionable prospect personas, enhancing outreach strategies, and using role practice to drive real behavior change. Frampus and Bantz also will showcase how note-taking AI tools can help you coach at scale and surface insights that accelerate placements. Whether you’re just beginning, or refining your AI integration strategy, you’ll walk away with playbooks you can use right away.

During this webinar, attendees will learn

• How to generate industry-relevant personas that inform targeted messaging and accelerate placements
• How AI supports message clarity, consistency, and scheduling via multitouch plans
• How to use generative AI for role practice to drive behavioral change
• AI time saving techniques that foster better follow-up and team coaching

Presenters

Joey Frampus

principal, Butler Street

Frampus, principal at Butler Street, has more than 12 years of experience in the staffing industry, covering a broad spectrum—from recruiting and operations to sales and leadership. He has led sales offices across the country, but his true passion lies in personal and professional leadership development. Prior to joining Butler Street, he carved out a career path that took him from one of the largest staffing firms in the U.S. to pivotal roles in a dynamic startup environment. This journey has endowed him with a unique blend of insights into both the operational complexities of large-scale organizations and the agile, innovative strategies essential for startup success. His experience spans across diverse markets, from Saint Louis, Detroit, and Dallas to Atlanta and Chicago, offering him a well-rounded perspective on the staffing industry’s varied landscapes.

Erika Bantz

principal, Butler Street

With more than 25 years of experience in business development, process improvement, and team building, Bantz is a principal at Butler Street, a leading management consulting and training firm that helps clients grow revenue, client loyalty, and talent retention. She leverages her expertise in sales and operational excellence, market analysis, and strategic partnerships to deliver customized solutions that enhance performance and profitability for a diverse range of clients. As a former director of business development at Select Rehabilitation and Senior Helpers, Bantz has a proven track record of expanding business interests in public and private sector markets, especially in the health care industry. She has successfully provided consultation on regulatory changes, identified key market opportunities, established market presence, and revived brand awareness for multiple lines of business.

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.