Verberg Named ASA Senior VP and Chief Membership Officer; Malara Named VP, Government Relations


The American Staffing Association has announced that Kelly Verberg has been promoted to senior vice president and chief membership officer, and Toby Malara has also been promoted to vice president, government relations.

Verberg has general management responsibilities with principal oversight of the association’s membership recruitment, retention, and member engagement functions.

Upon joining ASA in 1992, Verberg served as legislative assistant supporting the association’s legal, legislative, government affairs, and chapter relations operations. She has also served ASA as membership marketing representative and director of membership, and most recently served as vice president for membership and engagement. Prior to joining the association, the Pittsburgh native and Penn State graduate was a senior customer service representative with H.J. Heinz Corp.

“Kelly is an extremely talented and passionate leader who cares deeply about each and every one of our member companies,” said Richard Wahlquist, president and chief executive officer of ASA. “Kelly plays a critical role in identifying and advancing strategic initiatives to deepen member engagement and to drive the industry’s and member companies’ growth.”

Malara previously served as government affairs counsel and joined ASA in 2003. He oversees all matters related to federal, state, and local legislation and regulations.

Prior to joining the association, he served as the executive director and general counsel for the National Technical Services Association. He received his undergraduate degree from Georgetown University and his juris doctorate from the Catholic University of America’s Columbus School of Law.

“Through his hard work and dedication, Toby has become the cornerstone of the association’s government affairs efforts,” Wahlquist said. “During these unprecedented times, Toby and his team are working hard to ensure that the staffing industry’s voice is represented at the federal, state, and local levels.

“On behalf of the ASA board of directors and membership, we congratulate these two outstanding association leaders and look forward to their future contributions,” said Wahlquist.

Learn more about the American Staffing Association at

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About the American Staffing Association

The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit

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