Amplifying Sales Success: Foundational Skills Meet AI Innovation

June 06, 2024

Attend this Webinar

Jun 6, 2024 2–3 p.m. Eastern

Registration fee
Member Free
Nonmember $100.00


Join Joel Schaffer and Joey Frampus from Butler Street for a session that addresses how to bridge traditional sales excellence with the innovative power of generative artificial intelligence, providing a comprehensive tool kit for today’s competitive landscape. Learn how foundational sales skills, combined with the capabilities of ChatGPT, can transform your approach to securing more meetings and closing more deals. Embrace the future of sales by mastering both the art and science of selling in the digital age, with a focus on practical applications and hands-on instruction tailored to the staffing industry.

Get prepared to equip yourself with the knowledge and tools you need to thrive in the staffing industry, leveraging time-honored sales techniques and the latest in AI innovation.

During this webinar, attendees will learn:

  • How AI can help them master core sales skills by amplifying the ability to understand client needs, craft compelling narratives, and deliver persuasive value propositions
  • How to identify and target high-potential prospects in the staffing sector to break through the noise and connect with key decision-makers more effectively
  • Ways to sharpen negotiation skills, closing techniques, and strategic thinking by utilizing ChatGPT in practice scenarios, empowering them to secure more deals and achieve outstanding sales results


Joel SchafferJoel Schaffer

principal, Butler Street

Schaffer has spent the past 25 years in sales, sales management, and executive management, dedicated to helping companies and their people grow. He has focused his efforts on building disciplined and highly successful sales organizations, consistently developing other sales leaders as well as long-lasting client relationships. With an exceptional track record in driving rapid revenue and profit growth, he has earned multiple recognitions across the printing, staffing, and health care industries as a customer-focused thought leader.

Joey FrampusJoey Frampus

principal, Butler Street

Frampus, principal at Butler Street, has more than 12 years of experience in the staffing industry, covering a broad spectrum—from recruiting and operations to sales and leadership. He has led sales offices across the country, but his true passion lies in personal and professional leadership development. Prior to joining Butler Street, he carved out a career path that took him from one of the largest staffing firms in the U.S. to pivotal roles in a dynamic startup environment. This journey has endowed him with a unique blend of insights into both the operational complexities of large-scale organizations and the agile, innovative strategies essential for startup success. His experience spans across diverse markets, from St. Louis, Detroit, and Dallas to Atlanta and Chicago, offering him a well-rounded perspective on the staffing industry’s varied landscapes.

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.

CE 1.0

This program is valid for 1.0 PDC for the SHRM-CP® or SHRM-SCP®