Boosting Client Retention and Building Client Loyalty
Overview
Highlights
Repeat customers are crucial to ensuring a staffing organization’s lasting success, and many firms don’t have a strategy for retaining clients. Over the past few years, most staffing companies didn’t place an emphasis on client retention because demand was so strong, they thought there was an endless need. Economic slowdowns are inevitable, and sluggish hiring cycles happen. Even if there isn’t a downturn, it is always important to minimize customer churn and gain clients’ loyalty.
Attend this session to get strategies and techniques to retain clients and solidify your place as their trusted adviser. Kim Henderson of Cobalt Compass and Sam Smith of Revenue Growth Advisors will outline a 10-step plan for staffing providers to keep customers engaged in any economic climate, as well as to gain clients and increase value.
During this webinar, attendees will learn
- How to collect and analyze customer feedback
- How to map a consistent client experience
- To become a solutions specialist rather than a generalist
- How to solve client business challenges
- To deliver value-added services
Presented by:
Kim Henderson
managing director, Cobalt Compass Solutions
Henderson leads Cobalt Compass, which provides training and consulting services for the staffing industry. Training programs elevate sales, recruitment, and leadership, while her consulting services create scalable methodologies so companies can manage business units and teams for performance. Prior Cobalt Compass, Henderson had 28 years in the staffing industry and served as a member of executive leadership for a global and a national recruitment company. She has a master of business administration degree as well as PMP and Six Sigma certifications.
Sam Smith
founder, Revenue Growth Advisors
Smith leads Revenue Growth Advisors, a sales leadership consulting company. He also brings over 25 years of knowledge, leadership, and strategic development to the IT staffing world. He was vice president of strategic sales at Korn Ferry and previously founded and led two technology staffing firms. In addition, he served as market vice president for KForce growing reputable, critical Fortune 100 accounts within the healthcare, logistics and financial services sectors. Outside of work, Smith enjoys road trips, golf, and serves on committees and boards of local civic organizations.
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