Facebook Strategy at Dean’s Professional Services

Overview

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Highlights

Dean’s Professional Services utilizes many social media channels, but the company’s primary focus has been Facebook. Facebook enables the company to reach audiences, including potential recruits and new employees, with awareness campaigns that include infographics and other content that ties into company initiatives.

Join Tiffany Dean-Wright, executive creative director for Dean’s Professional Services, as she discusses her company’s Facebook strategy and explains how it has improved the company’s relationships with clients and candidates. Then join Dean-Wright on ASA Central after the webinar for a live discussion on Facebook strategy and how your company can take advantage of the platform.

During this webinar, attendees will

  • Learn how to build Facebook content for a staffing audience
  • Discover how to use awareness campaigns to advance a social media strategy
  • Find out how incorporating corporate staff in social media initiatives can boost interactions between candidates and recruiters

Presenter

Tiffany Dean-Wright, CSP, VP of operations and marketing, Dean’s Professional Services

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