Improve Sales by Investing in Marketing

November 10, 2020

Attend this Webinar

Nov 10, 2020 3–4 p.m. Eastern

Register now
ASA members-free

Who Should Attend

Staffing, recruiting, and workforce solutions industry professionals


If your firm needs to supplement and support its outbound sales efforts, you may need to utilize the marketing function as an inbound sales tool. In this webinar, learn what an effective content marketing program looks like, what it can and cannot do, and how becoming a thought leader in your areas of expertise can boost sales for your staffing firm.

During this webinar, attendees will learn:

  • What distinguishes marketing from sales
  • What distinguishes inbound marketing from outbound marketing
  • How to structure an effective content marketing program
  • How to measure the return on investment of your marketing efforts


Jay Mattern, chief executive officer, Villing + Co.

This webinar qualifies for 1.0 active hour of CE toward maintaining your ASA credential.
CE 1.0
This program is valid for 1.0 PDC for the SHRM-CP® or SHRM-SCP®