Improve Sales by Investing in Marketing
Attend this Webinar
Nov 10, 2020 3–4 p.m. Eastern
Who Should Attend
Staffing, recruiting, and workforce solutions industry professionals
If your firm needs to supplement and support its outbound sales efforts, you may need to utilize the marketing function as an inbound sales tool. In this webinar, learn what an effective content marketing program looks like, what it can and cannot do, and how becoming a thought leader in your areas of expertise can boost sales for your staffing firm.
During this webinar, attendees will learn:
- What distinguishes marketing from sales
- What distinguishes inbound marketing from outbound marketing
- How to structure an effective content marketing program
- How to measure the return on investment of your marketing efforts
Jay Mattern, chief executive officer, Villing + Co.