Leverage LinkedIn’s Potential: Strategies to Drive Sales and Grow Your Network

Who Should Attend

Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, presidents, branch managers, and recruiting professionals

Highlights

LinkedIn is an outstanding tool for building relationships, enhancing your online presence, and driving sales, but many staffing professionals aren’t using it to its full potential. With so much noise on the platform, it can be difficult to stand out and connect meaningfully with the right people. However, when it is used strategically, LinkedIn can become one of your most valuable assets in growing your network and expanding your staffing business.

In this webinar, staffing industry marketing professionals will explore techniques to make LinkedIn work for you. Whether you’re looking to build stronger connections, create engaging content, or leverage advanced tools to drive results, ’ll learn how to refine your LinkedIn approach and use the platform to support your sales goals.\

During this webinar, attendees will learn

• How to optimize a LinkedIn profile for greater visibility
• Effective connection strategies to build a relevant network
• Ways to create and share content that engages and resonates with the ideal audience
• Engagement tactics to foster better relationships
• How to measure LinkedIn performance and improve results
• How LinkedIn tools like Dripify, Lusha, Navigator, and Talent Insights can maximize outreach

Presenters

Kim Henderson

Managing director, Cobalt Compass

Henderson leads Cobalt Compass, which provides training and consulting services for the staffing industry. Training programs elevate sales, recruitment, and leadership while her consulting services create scalable methodologies so companies can manage business units and teams for performance. Prior to joining Cobalt Compass, Henderson had 28 years in the staffing industry and served as a member of executive leadership for a global and a national recruitment company. She also started a staffing company with partners, grew it to $100M, and sold it to the global firm. Henderson has a master of business administration degree as well as PMP and Six Sigma certifications.

Jay Mattern

Chief executive officer, TerraFirma Marketing

Mattern, TerraFirma Marketing CEO and former CEO of the Peoplelink Group, spent 32 years in the staffing industry. Under his leadership, Peoplelink had a compound annual growth rate of nearly 12% and became the 35thlargest staffing firm in the U.S. Mattern was named to Staffing Industry Analysts’ 100 most prominent staffing leaders for three consecutive years. He also earned a Certified Staffing Professional® credential from ASA. He retired from Peoplelink in 2019 and now brings his staffing background to the field of marketing communications. His primary objective is to help staffing firms become more effective at integrating marketing programs with their selling efforts, and to improve their recruiting results.

Walter Prystowsky

Director of marketing, The TemPositions Group of Companies

Prystowsky joined TemPositions in 2018 and, as director of marketing, implements data-driven tactics to enhance TemPositions’ position in the competitive job market. Drawing from expertise in market analytics, he leads efforts to optimize recruitment campaigns and strengthen the company’s employer brand through targeted content and technical search engine optimization. His approach is rooted in evidence-based methods, leveraging key industry insights to attract and retain high-caliber talent. Prystowsky manages recruitment campaigns, oversees TemPositions’ online presence for employer branding, and spearheads client communication strategies, which entail the creation of materials such as brochures and case studies to effectively engage both prospective and existing clients. He is chair of the ASA marketing and public relations committee.

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.