Pinterest Strategy at the McIntyre Group



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Webinar and live discussion brought to you by the ASA Office-Administrative Section.


Social media is a tool staffing firms can use for sourcing, bringing in new business, and creating a network. These are the main objectives of social media for McIntyre. To make the use of social media interesting, McIntyre tries to make every post as attractive and eye-catching as possible.

Join Cheryl Fecteau, digital marketing manager for the McIntyre Group, as she discusses her company’s Pinterest strategy and explains how it has helped the company stay top-of-mind with candidates and clients. Then join Fecteau on ASA Central after the webinar for a live discussion on Pinterest strategy and how your company can take advantage of the platform.

During this webinar, attendees will

  • Learn about the best “pin” categories for staffing and recruiting
  • Discover which content gets the most and least traction on Pinterest
  • Find out the best times to post on Pinterest
  • Learn how to effectively brand your Pinterest page
  • Hear about ways to incorporate Pinterest into your candidate process


Cheryl Fecteau, digital marketing manager, The McIntyre Group

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