Understanding a Social Media Strategy in Staffing

Overview

Highlights

Social Media has drastically impacted the recruiting world – causing major job boards to rethink their platforms and recruiters to lock down and ‘protect’ their LinkedIn® networks. Social media has taken the value of a recruiter’s network to the next level with an exponential impact and reach. Now more than ever recruiters are turning first to social networks and online communities to recruit. How does your staffing firm stack up when it comes to a social media strategy?

This session will introduce the necessary elements of a social media strategy, the foundation of your online presence. During the session you will also be introduced to a few best practices all businesses should know to be effective.

As a result of participating in this webinar, attendees will learn about:

• Building a cohesive brand image on social media
• The do’s and don’ts of managing social media channels
• Rule #1 of paid advertising
• Effective timing on social channels

Presenter

Kristin Kane Ford, director of social media, Kane Partners LLC