The American Staffing Association recognized member staffing agencies with ASA Genius Awards for the most outstanding marketing, advertising, multimedia, and public relations campaigns and products of the year. The winning entries will be featured in a cutting-edge, interactive display at Staffing World® 2018, the ASA annual convention and expo, Oct. 16-18 in metro Washington, DC.
Genius Award entries are judged on a numeric scale by a panel of communication experts. Each entry is assessed for its visual appeal, content and message, originality of approach, objectives achieved, and overall effectiveness. Achievements in individual categories were recognized with Grand Genius Awards, Genius Awards, and honorable mention distinctions.
“The annual ASA Genius Awards program honors the most innovative communications and marketing programs in the staffing and recruiting industry,” said Richard Wahlquist, ASA president and chief executive officer. “As in previous years, the 2018 honorees demonstrate that effective communications can be achieved with budgets of all sizes and using a variety of media sources to successfully reach current and prospective candidates and talent, corporate employees, and other audiences.”
These agencies were recognized with Genius Grand Awards for best overall entries in each individual class:
- Firms With More Than $100 Million in Annual Sales: PeopleReady
- Firms With $25 Million-$100 Million in Annual Sales: The Resource
- Firms With $7.5 Million-$25 Million in Annual Sales: Award Staffing
- Firms With Less Than $7.5 Million in Annual Sales: Johnson & Hill Staffing
These agencies received 2018 Genius Awards or honorable mention distinctions in four award classes:
Firms With More Than $100 Million in Annual Sales
- Ad Campaign (Digital): The Delta Cos., honorable mention
- Brochure: PeopleReady, Genius Award
- Company Website: ASGN Inc., Genius Award
- Direct Mail Campaign (Print): PrideStaff; Genius Award
- Direct Mail Piece (Print): The Delta Cos., Genius Award
- Existing Company ID: PeopleReady; Genius Award; Labor Finders, honorable mention
- External Publication (Print): Integrity Staffing Solutions, Genius Award
- Internal Publication (Digital): Labor Finders, Genius Award; PrideStaff; honorable mention
- New Company Identification: Integrity Staffing Solutions, Genius Award; PeopleReady, honorable mention
- Mixed Media: Integrity Staffing Solutions, Genius Award; The Advance Group, Genius Award; AMN Healthcare, honorable mention
- Mobile App: EmployBridge, Genius Award
- Social Media: Yoh, Genius Award; Labor Finders, honorable mention
- Tradeshow Experience: PeopleReady, Genius Award
- Video: PeopleReady, Genius Grand Award
Firms With $25 Million–$100 Million in Annual Sales
- Blog: LaSalle Network, Genius Award
- Company Website: The Resource, Genius Grand Award
- External Publication (Print): Hamilton-Ryker, Genius Award
- Social Media: HireLevel, Genius Award; LandrumHR, honorable mention
- Video: LandrumHR, Genius Award
Firms With $7.5 Million–$25 Million in Annual Sales
- Blog: LeaderStat, Genius Award
- Brochure: Award Staffing, Genius Award
- Company Website: Artisan Talent, Genius Award; Award Staffing, Genius Award; ETS Inc., honorable mention
- External Publication (Digital): ETS Inc., Genius Award; The Advance Group; honorable mention
- External Publication (Print): Artisan Talent, Genius Award
- New Company Identification: Award Staffing, Genius Grand Award
Firms With Less Than $7.5 Million in Annual Sales
- Company Website: Johnson & Hill Staffing, Genius Grand Award
- Social Media: Vector Technical Inc., Genius Award
To learn more about the ASA Genius Awards program, visit americanstaffing.net/genius.
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About the American Staffing Association (ASA)
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.