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The New Language of Staffing

This ground-breaking industry research, exclusively for ASA staffing professional members, focuses on a top
up-at-night issue identified by staffing and recruiting companies—growing the talent pipeline. ASA thanks Maximus for its support of the New Language of Staffing initiative.

The New Language of Staffing

New, groundbreaking research by ASA points the way to powerful and persuasive messages for recruiting today’s candidates. Learn about new resources, exclusively for ASA staffing agency members, to help your company be considered an employer of choice by job seekers. Visit to learn the new way to speak staffing!

Empower Your Company, Grow Your Talent Pool

The New Language of Staffing details the job seeker mindset and pain points, the industry’s value proposition to job seekers, a new lexicon for communicating with job seekers, and more. Purchase copies of the handbook—available to ASA member staffing professionals at the lowest price. Thanks to Maximus for its support.

Free Online Course for ASA Members

ASA has debuted a new online course dedicated to the New Language of Staffing research and resulting strategies. The course—exclusively for staffing professionals who are members of ASA—features video modules, online quizzes, and more. ASA-certified professionals who complete the course earn .5 hours of CE.

Download New Language of Staffing Graphics and Talking Points

Designed to enhance your company’s ability to introduce this important research to your internal employees and branch offices, these sample graphics represent some of the research highlights and analysis in the New Language of Staffing handbook.

Do You Speak Staffing?

Groundbreaking research reveals a new language of staffing—messages, terms, and tactics that resonate with today’s job seekers—and, ultimately, can help grow your company’s talent pool. Here’s what to say, what not to say, and how to strategically position your company for success.

“The New Language of Staffing course offered by ASA has had a tremendous impact on our office. My entire staff has read the handbook and passed the course; we now have our “new language” taped on our desks—as a reminder to change our conversations. Now that we use our new language, we have double the job seekers coming in the door, which means more job orders filled.”

―Deborah Miller, vice president of operations, ProStaffing US LLC

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