Coordinated Lead Generation: Accelerating Your 2024 Pipeline

Overview

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Highlights

Staffing firms today are trying to regain control of their annual growth goals after coming off a tough year. Unfortunately, most firms work through the typical “funnel” metrics—calls to meetings to reqs to revenue—never allowing them to evolve toward utilizing a strategic alignment of resources. In this Webinar, a panel of industry experts—Jeff Pelliccio, Shannon Kahn, and Ashley Bowlin—will discuss 2023 data on the business-to-business market, how this market behavior will influence 2024, the unintended consequences of “silo” departments, and more.

During this webinar, attendees will learn:

• How to structure a coordinated lead generation campaign
• Which metrics to prioritize and how to measure return on investment
• How to assess underperforming campaigns and ways to improve the results

Presenters

Jeff Pelliccio

chief executive officer, Allied Insight

Founder of the award winning full-stack marketing agency Allied Insight, Pelliccio is a fractional chief marketing officer and staffing enthusiast. Since 2013, he’s supported staffing corporate initiatives with the holistic implementation of innovative marketing strategies, brand optimization, lead generation, and more. As a growth marketing expert inspired by brand and driven by data, Pelliccio—with his team—helps staffing firms leverage marketing best practices throughout their ecosystem and tech stack to bolster more predictable scalability.

Shannon Kahn

chief executive officer, SMK Consulting, LLC.
Kahn is an accomplished staffing industry executive with a focus on strategically driving revenue growth and a history of delivering results. She held several leadership roles with multibillion-dollar staffing firms and has supported sales organizations with sales strategy, structuring, incentive compensation design, and customer relationship management implementation. Throughout her career she honed her skills as a consultant working with leaders across organizations to develop and deploy growth strategies. When facing complex, difficult-to-solve business challenges, Kahn will assist by putting her analytical skills to work—assessing a situation quickly from multiple perspectives, collaborating with key stakeholders, and arriving at optimal outcomes designed to achieve sustainable growth. She also brings diplomacy and calm confidence to her interactions with her colleagues and clients.

Ashley Bowlin

chief growth officer, Allied Insight
Bowlin, chief growth officer at Allied Insight, brings more than 15 years of dynamic experience in marketing and staffing and recruiting. With a proven track record in driving go-to-market initiatives and amplifying customer relationships, Bowlin is dedicated to achieving increased market share and brand recognition. Her strategic leadership has spearheaded unprecedented new business growth, leading to measurable outcomes. At Allied Insight, Bowlin oversees the development and implementation of comprehensive marketing strategies tailored to drive growth in the recruitment marketing space. Collaborating closely with clients, partners, and prospects, Bowlin ensures that marketing objectives are not only met but exceeded.