The New ABCs of Selling—How to Get Buyers to Sell Themselves on Buying From You


Hiring managers always believe themselves, but only occasionally do they buy into what a salesperson has to say. Why are salespeople trying so hard to convince people to buy?

The pervasive mentality of “always be closing” is a prime example of an outdated method that is doing more harm than good—and perpetuating the mistrust of those who sell. It’s time for renewed approaches that attract buyers instead of stale techniques that prompt defensive postures.

Scott Wintrip believes in the new ABCs of selling—“always be collaborating.” Drawing from his new book Sales Yoga: A Transformational Practice for Opening Doors and Closing Deals, Wintrip will share tips on how to follow an approach to sales in which the needs of all parties are met and everyone prospers.

Sign in or become a member to access past webinars