The longer-than-anticipated presence of Covid-19 has severely affected the livelihood and significantly elevated levels of stress for millions in the U.S., but disproportionately it would seem, based on one’s demographics.
Concerns Differ by Race/Ethnicity
People of color are much more likely to be concerned about a variety of work-related issues: Hispanic/Latino and Black/African-American individuals are more worried than those classifying themselves as White/Caucasian about finding a job, needing new skills to land a job, transitioning careers or roles, and the possibility of losing a job—if they haven’t already.
Not only are people of color more likely to be concerned with work-related issues, but meeting core financial obligations is also significantly more worrisome for Hispanic/Latino and Black/African-American individuals—especially when it comes to being able to pay their rent or mortgage, keeping up with student loans, and affording child care costs.
City Dwellers Are Stressed Out
Race/ethnicity isn’t the only demographic area of difference. People living in urban areas are more likely to have financial concerns than individuals residing in suburban or rural locations. City dwellers, more than suburbanites or those living the country life, tend to be worried about paying their rent or mortgage and meeting student loan obligations.
Urbanites are also more likely to feel the weight of finding a job, needing new skills to land a job, or needing to transition careers or roles.
Worries Vary by Industry Sector, Too
It’s not just geographic location and race/ethnicity that results in varied levels of concern. Certain industry sectors are also reporting heightened financial concerns amid the pandemic. In particular, people employed in engineering, IT, and scientific roles are more anxious about paying for child care and losing their job than those employed in other industry sectors.
New Study Reveals Candidate Sentiment
What does all of this mean for staffing companies beyond the impact on internal corporate employees? There’s the added layer of assessing and addressing concerns of temporary employees. The good news is, ASA recently commissioned ClearlyRated to conduct a Candidate Sentiment Study covering what you need to know to aid your recruitment retention efforts with staffing employees.
When it comes to candidate pandemic concerns, Covid-19 has increased general public desire for remote work and landing permanent jobs. Thus, affording options in these areas will be appealing.
Also, temporary work is a bit more desirable for engineering, information technology, and scientific candidates. While most Asians want to land permanent jobs, Blacks/African-Americans are leaning toward striking out on their own as independent contractors.
The best news is that candidates see the value of staffing agencies even more during these uncertain economic times. In sum, emphasizing the positive culture of client organizations, the breadth of advantages in working with staffing firms, and the potential to build a fruitful relationship with a recruiter are a few ways to entice candidates.
Visit americanstaffing.net/candidate-sentiment-study for a report outline and link to the ASA online store for your copy of the 77-page PDF report.
“The potential severity of the negative economic impact of Covid-19 has not been the same for everyone in the U.S. during the pandemic,” says Richard Wahlquist, ASA president and chief executive officer. “For millions of people, temporary and contract work is a means to address their very real employment and financial concerns. Staffing agencies across the U.S. are hiring now and are ready to help get the nation back to work.”
ASA members always are welcome to contact the research team at 703-253-2020 or research@americanstaffing.net with questions about these statistics or other ASA research.
Cynthia Davidson is senior director of research and Tim Hulley is senior manager of research for ASA. Send feedback on this article to success@americanstaffing.net. Engage with ASA on social media—go to americanstaffing.net/social.

Staffing Success Magazine - November–December 2020
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To help your company plan for a successful 2021 and beyond in the current environment, ASA commissioned ClearlyRated (a third-party research firm) to conduct a survey gathering potential employee perceptions and experiences in order to gain a better understanding of how staffing agencies can navigate the new employment realities of the coronavirus pandemic. While a… More ›
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Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get full access to Staffing Success and all ASA publications. ASA brings members a steady flow of valuable information through a suite of publications. Staffing Success magazine, our award-winning flagship… More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get full access to Staffing Success and all ASA publications. ASA brings members a steady flow of valuable information through a suite of publications. Staffing Success magazine, our award-winning flagship… More ›
What began as a unique challenge and buzz term after the economy recovered from the Great Recession is now a persistent and potentially broadening issue—the skills gap. Businesses continue to struggle in their search for employees with what they perceive to be the necessary experience, skills, and training to fill open positions. The issue becomes… More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get full access to Staffing Success and all ASA publications. ASA brings members a steady flow of valuable information through a suite of publications. Staffing Success magazine, our award-winning flagship… More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get full access to Staffing Success and all ASA publications. ASA brings members a steady flow of valuable information through a suite of publications. Staffing Success magazine, our award-winning flagship… More ›