Discovering Your New Value Proposition as an Office–Administrative Staffing Firm


This program is brought to you by:
Sections: Office—Administrative


The office, clerical, and administrative staffing sector has seen subtle shifts over the past 30 years with the rise of technology and gig work—and, more recently, as a result of the Covid-19 pandemic. How can office–administrative staffing firms adjust their operations to take advantage of changes in the sector?

In this session, Jay Mattern, CSP, of TerraFirma Marketing will discuss where office–administrative staffing firms stand today and explain how firms can reinvent themselves to stay competitive in today’s market. As your firm faces the elimination of in-office positions, increased difficulty finding skilled and experienced office–administrative candidates, and greater reliance on technology, get specific ideas about steps you can take that will enhance your firm’s value proposition with candidates, employees, and clients.

During this webinar, attendees will learn

  • How to refresh your value proposition as an office-administrative staffing firm
  • How to clearly define your verticals and identify and market to your target clients
  • How to remain competitive and secure your company’s place in today’s market


Jay Mattern, CSP, chief executive officer, TerraFirma Marketing

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