Online Community

ASA Central

A dynamic online community for ASA members to exchange ideas and best practices, and connect with industry peers in their sector. Visit the site ›
Find Goods & Services

ASA Marketplace

This powerful online resource enables staffing companies to find and access industry supplier information, products and services. Visit the site ›
Daily Publication

Staffing Today Newsletter

Your #1 daily source for news about the workforce industry. With versions available to members and nonmembers. Visit the site ›
Health Care Reform

Affordable Care Act Resources for Staffing

Up-to-date news, resources, interactive tools, and more—all focused on helping ASA members comply with the ACA. Visit the site ›
Advertisers & Exhibitors

Staffing Industry Suppliers

ASA has numerous and diverse marketing opportunities available to help you reach the rapidly growing staffing industry. Visit the site ›
Exclusive Products

ASA Store

From certification packages and study guides to marketing tools and data reports, ASA resources add value to your business. Visit the site ›

Senior Management Team

Richard Wahlquist - President and Chief Executive Officer

Richard Wahlquist

President and Chief Executive Officer

Wahlquist is the association’s primary spokesman and is responsible for the overall direction and performance of the association. Before joining ASA in 1989 as vice president, administration and government affairs, he led and coordinated government affairs activities on behalf of the staffing industry in all 50 states; Washington, DC; Puerto Rico; and Canada. He speaks regularly before business groups on employment issues and trends and has been a featured lecturer in Europe, South America, South Africa, and Japan. He was recognized by Human Resources Outsourcing Today magazine as one of the “100 Superstars of HR Outsourcing” and by Recruiter magazine as one of the 100 most influential individuals in the staffing and recruiting industry.


Steven P. Berchem, CSP - Chief Operating Officer

Steven P. Berchem, CSP

Chief Operating Officer

Berchem has general management responsibilities with principal oversight of the association’s marketing, public relations, publications, research, and corporate alliances operations. An ASA spokesman, he is frequently consulted by business executives, industry analysts, government officials, and academics for his expertise in industry research, data, and economics. Berchem is a primary author of the annual economic analysis of the staffing industry, the association’s most widely referenced publication. Before joining ASA in 1998, he held executive positions with Washington, DC, think tanks and associations. Berchem’s background includes service in government and experience in advertising and public relations agencies, where he handled marketing and public affairs for food and pharmaceutical clients.


Edward A. Lenz, Esq. - Senior Counsel

Edward A. Lenz, Esq.

Senior Counsel

Lenz is one of the nation’s leading authorities on the legal and policy aspects of staffing. He joined ASA in 1989 as the association’s first general counsel and later, as senior vice president for legal and public affairs, was the industry’s chief legal and legislative strategist. Since passage of the Affordable Care Act, Lenz has led the industry’s advocacy efforts before Congress and the administration regarding how the ACA uniquely affects staffing firms. Before joining ASA, he was vice president and assistant general counsel for regulatory affairs with Kelly Services and chairman of the ASA legislative committee. In addition to his ongoing leadership role with ASA, Lenz also serves as Senior Advisor for Employment, Labor & Benefits to the law firm of Mintz Levin Cohn Ferris Glovsky and Popeo PC.


Stephen C. Dwyer, Esq. - General Counsel

Stephen C. Dwyer, Esq.

General Counsel

Dwyer is a leading authority on the legal and public policy aspects of staffing. He engages in and coordinates the association’s legal and public affairs activities and advises the staffing industry on labor and employment law and policy issues. He has testified before legislatures and regulatory bodies regarding, and written extensively and spoken widely on, the staffing industry. Before joining ASA, he was associated with the New York multinational law firm Chadbourne & Parke, as well as De Forest & Duer, a 100-year-old Wall Street firm. Dwyer is a member of the New York, New Jersey, Massachusetts, Virginia, and District of Columbia bar associations.


Lyn Rawdon, CPA - Vice President and Chief Financial Officer

Lyn Rawdon, CPA

Vice President and Chief Financial Officer

Rawdon is responsible for the financial, accounting, human resources, and general administrative operations of the association. Before joining ASA, she was CFO of the Health Industry Distributors Association, and director, finance and HR, of the National Confectioners Association and Chocolate Manufacturers Association. Prior to that, Rawdon served as director, finance and systems, with the American Public Health Association and as an audit manager with KPMG Peat Markwick. She is a certified public accountant in the Commonwealth of Virginia.


Tracy R. Rettie, CAE - Vice President, Education and Chapter Relations

Tracy R. Rettie, CAE

Vice President, Education and Chapter Relations

Rettie has general management responsibilities with principal oversight of the association’s education and certification programs, including Staffing World® professional development offerings, ASA webinar content and production, and the three ASA certification programs. She also oversees the resources and services for ASA-affiliated chapters. Before joining ASA in 1998, Rettie held executive positions with Georgetown University and Boston University alumni associations. She is a 2009 Baldridge Examiner and a certified association executive.


Kelly Verberg - Vice President, Membership and Sections

Kelly Verberg

Vice President, Membership and Sections

Verberg has general management responsibilities with principal oversight of the association’s membership recruitment, retention, membership sections, and member service functions. Upon joining ASA in 1992, Verberg served as legislative assistant supporting the association’s legal, legislative, government affairs, and chapter relations operations. She also has served ASA as director of membership and membership representative. Prior to joining the association, Verberg was a senior customer service representative with H.J. Heinz Corp.


American Staffing Association Home