President and Chief Executive Officer
Wahlquist is the association’s primary spokesman and is responsible for the overall direction and performance of the association. Before joining ASA in 1989 as vice president, administration and government affairs, he led and coordinated government affairs activities on behalf of the staffing industry in all 50 states; Washington, DC; Puerto Rico; and Canada. He speaks regularly before business groups on employment issues and trends and has been a featured lecturer in Europe, South America, South Africa, and Japan. He was recognized by Human Resources Outsourcing Today magazine as one of the “100 Superstars of HR Outsourcing” and by Recruiter magazine as one of the 100 most influential individuals in the staffing and recruiting industry.
Steven P. Berchem, CSP
Chief Operating Officer
Berchem has general management responsibilities with principal oversight of the association’s public relations, publications, marketing, research, corporate alliances, information systems, and meetings and events. Serves as spokesperson and chief economist. Named one of the 100 most influential executives in the industry. Before joining ASA in 1998, he held executive positions with Washington, DC, think tanks and associations. Berchem’s background includes service in government and experience in advertising and public relations agencies, where he handled marketing and public affairs for food and pharmaceutical clients.
Edward A. Lenz, Esq.
Lenz is one of the nation’s leading authorities on the legal and policy aspects of staffing. He joined ASA in 1989 as the association’s first general counsel and later, as senior vice president for legal and public affairs, was the industry’s chief legal and legislative strategist. Since passage of the Affordable Care Act, Lenz has led the industry’s advocacy efforts before Congress and the administration regarding how the ACA uniquely affects staffing firms. Before joining ASA, he was vice president and assistant general counsel for regulatory affairs with Kelly Services and chairman of the ASA legislative committee. In addition to his ongoing leadership role with ASA, Lenz also serves as senior adviser for employment, labor, and benefits to the law firm Mintz Levin Cohn Ferris Glovsky and Popeo PC.
Stephen C. Dwyer, Esq.
Dwyer is a leading authority on the legal and public policy aspects of staffing. He engages in and coordinates the association’s legal and public affairs activities and advises the staffing industry on labor and employment law and policy issues. He has testified before legislatures and regulatory bodies regarding, and written extensively and spoken widely on, the staffing industry. Before joining ASA, he was associated with the New York multinational law firm Chadbourne & Parke, as well as De Forest & Duer, a 100-year-old Wall Street firm. Dwyer is a member of the New York, New Jersey, Massachusetts, Virginia, and District of Columbia bar associations.
Lyn Rawdon, CPA
Vice President and Chief Financial Officer
Rawdon is responsible for the financial, accounting, human resources, and general administrative operations of the association. Before joining ASA, she was CFO of the Health Industry Distributors Association, and director, finance and HR, of the National Confectioners Association and Chocolate Manufacturers Association. Prior to that, Rawdon served as director, finance and systems, with the American Public Health Association and as an audit manager with KPMG Peat Markwick. She is a certified public accountant in the Commonwealth of Virginia.
Tracy R. Rettie, CAE
Vice President, Education and Strategic Initiatives
Rettie has general management responsibilities with principal oversight of the association’s education and certification programs, including Staffing World® professional development offerings, ASA webinar content and production, and the four ASA certification programs. She also oversees the resources and services for ASA-affiliated chapters. Before joining ASA in 1998, Rettie held executive positions with Georgetown University and Boston University alumni associations. She is a 2009 Baldridge Examiner and a certified association executive.
Vice President, Membership and Sections
Verberg has general management responsibilities with principal oversight of the association’s membership recruitment, retention, membership sections, and member service functions. Upon joining ASA in 1992, Verberg served as legislative assistant supporting the association’s legal, legislative, government affairs, and chapter relations operations. She also has served ASA as director of membership and membership representative. Prior to joining the association, Verberg was a senior customer service representative with H.J. Heinz Corp.