Attract and Retain Diverse Clients Through Cultural Relevance and Community Impact

February 09, 2021

Attend this Webinar

Feb 9, 2021 3–4 p.m. Eastern

This program is sponsored by

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ASA members-free

Who Should Attend

All workforce solutions professionals


The ASA inclusion, diversity, and equity advocacy (IDEA) group presents the second part of a two-part live webinar series on cultural mastery with internationally renowned culture expert Ricardo González.

González will help you transform the way you view and conduct the sales process with people from all cultures. You’ll learn how to fundamentally change your methods for attracting and retaining clients from various communities so you can reach them in culturally relevant ways. Ricardo will also share specific examples of companies that got it right—and ones that got it wrong.

During this webinar, attendees will learn

  • What are the six stages of cultural sales and how do they create relationships and revenues
  • How to build a framework for creating culturally relevant products and services
  • What are the three barriers to closing sales in culturally diverse communities
  • How to leverage cultural relationships into long-term, highly profitable partnerships


Ricardo González, chief executive officer, Bilingual America

This webinar qualifies for 1.0 active hour of CE toward maintaining your ASA credential.

CE 1.0

This program is valid for 1.0 PDC for the SHRM-CP® or SHRM-SCP®