Digital Marketing Trends for 2021 Webinar Series, Part 2—Play to Win: Planning Your Marketing Strategy

July 15, 2021

Attend this Webinar

Jul 15, 2021 3–4 p.m. Eastern

Register now
ASA members-free

Who Should Attend

Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, and presidents; sales and business development managers and leaders; industry professionals.


Join Kelli Schutrop, director of sales and marketing for Parqa Marketing, for part two of the digital marketing trends webinar series. In the first session, Schutrop helped you evaluate whether your online presence is helping you attract new business. Now it’s time to look at the key elements for planning your marketing strategy to achieve your business goals.

She will also share tactics on how to define and speak to your core audience, show you how to create an online presence using the “StoryBrand” methodology, and answer your questions about some real-life scenarios.

During this webinar, attendees will learn

  • How to define your core audience
  • How to determine your most urgent strategic initiatives
  • How to create realistic expectations for measurement and return on investment
  • How to improve your website, social media presence, and content strategy


Kelli Schutrop, director of sales and marketing, Parqa

This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.

CE 1.0

This program is valid for 1.0 PDC for the SHRM-CP® or SHRM-SCP®