Emerging Technology and Innovation: Online Branding



Online branding is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Website creation and optimization, web search, social media, blogs, online press releases, and video marketing can all be methods used for online branding.

Participants will learn best practices they can apply immediately in their online branding efforts. Aligning your firms online offline branding activities can help you maximize reach; create “buzz”; and enforce existing relationships with candidates, clients, and other stakeholders

During this webinar, attendees will learn:

  • What is a brand
  • Why your brand matters
  • How to brand emotionally
  • Your brand’s positioning
  • What online branding is
  • How to achieve online & offline consistency
  • How to manage your brand


Ethan Chazin, President & Founder, The Chazin Group LLC

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