Principled Selling


Selling is challenging—anxious salespeople will often say or do anything to meet their quotas. Ultimately, over-promising at best or lying at worst leads to poor service and damaged reputations. In this ASAPro webinar, ASA board member Dane Reese, CSP, will discuss the concept of principled selling and explain why it is important to establish a culture of integrity within your sales force. This webinar will also cover strategies for declining work you shouldn’t accept in order to attract more of the work you want.

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