Reimagining Recruiting

August 02, 2022
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This program is brought to you by the ASA Professional Managerial section group.

Who Should Attend

Staffing, recruiting, and workforce solutions industry professionals who work in the professional- managerial staffing space.


The current candidate-driven market demands that recruiters change their approach throughout the search process, or risk being ghosted. Executive search and professional-managerial candidates are just as apt to disappear on a recruiter as entry-level recruits are. Understanding a candidates’ perspective and needs is a top priority; staffing professionals must grasp what candidates are looking for, become trusted advisers working with them throughout the search process, and establish relationships with longevity. In this webinar, attendees will learn how to balance relationship building in the fast-paced arena of the current job market. Mary Ann McLaughlin and Betsy Burman of Butler Street will review best practices in managing the candidate relationship—which will help you reduce the chances of being ghosted.

During this webinar, attendees will learn

  • What candidates’ operating reality is and what’s important to them right now
  • How to ask meaningful questions to streamline the search process
  • How to move quickly while building a good candidate relationship
  • How to gain commitment to prevent getting ghosted


Mary Ann McLoughlin

Managing Partner, Butler Street

Mary Ann has served in numerous senior executive roles including Chief Operating Officer and President in the staffing, revenue cycle and print industries. As a Six Sigma Champion certified executive, Mary Ann leverages her robust process background and executive operational leadership experience to help companies and their people grow through every economic condition.



Betsy Burman

Senior Learning Consultant, Butler Street





This webinar qualifies for 1.0 hour of CE toward maintaining your ASA credential.

CE 1.0

This program is valid for 1.0 PDC for the SHRM-CP® or SHRM-SCP®