Three out of four U.S. adults (75%) have never heard of the term “gig economy,” according to the results of a new American Staffing Association Workforce Monitor® survey conducted online by Harris Poll. Roughly three in 10 Americans (29%) don’t know how to define the term, and 31% cannot identify specific types of gig work.
Without a definition, most U.S. adults (85%) say they may have performed work one might consider “gig” at some point in the past. However, after being given a definition that describes gigs as various forms of small-project, freelance assignments typically facilitated by an internet platform or app, that percentage drops to 20%, the survey results show.
A large majority of Americans (78%) see the gig economy as a new way to describe the kind of nontraditional work arrangements that have been around a long time. More than half (53%) disagree that the U.S. will evolve to predominantly a gig economy within the next 20 years.
“The ASA Workforce Monitor findings demonstrate that many Americans are puzzled by the term, ‘gig economy,’” said Richard Wahlquist, ASA president and chief executive officer. “Despite this confusion, and even if it is just a new term for an old approach to work, the majority of Americans don’t believe that gig work will be a dominating force in the economy in the coming years.”
Method
Harris Poll conducted the survey online within the U.S. on behalf of ASA Dec. 20–22, 2016, among a total of 2,067 U.S. adults age 18 and older. Results were weighted on age, education, race/ethnicity, household income, and geographic region where necessary to bring them into line with their actual proportions in the U.S. population.
###
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.
About the ASA Workforce Monitor
The ASA Workforce Monitor is a periodic survey commissioned by ASA and conducted online by Harris Poll among 1,000 or more U.S. adults age 18 and older. The survey series focuses on current workforce trends and issues. For more information about the survey series, visit americanstaffing.net/workforcemonitor.
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get access to all ASA webinars and on-demand presentations. The ASA Resource Llibrary includes hundreds of presentations that members can view at their convenience and at no charge. Valuable webinars… More ›
Delivering positive messages is key to promoting the value of health care staffing. Using strong facts about talent, including demographics and work preferences, companies can increase opportunities and improve public opinion. More ›
Flexibility, speed, and access to talent are among the important benefits cited by staffing firm clients in the American Staffing Association analysis of the Opportunities in Staffing report published by CareerBuilder and Inavero. More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get access to all ASA webinars and on-demand presentations. The ASA Resource Llibrary includes hundreds of presentations that members can view at their convenience and at no charge. Valuable webinars… More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get access to all ASA webinars and on-demand presentations. The ASA Resource Llibrary includes hundreds of presentations that members can view at their convenience and at no charge. Valuable webinars… More ›
Sorry, the content you’ve selected is for members only. Maybe it’s time to join! Or if you’re already a member, please log in. Join today to get access to all ASA webinars and on-demand presentations. The ASA Resource Llibrary includes hundreds of presentations that members can view at their convenience and at no charge. Valuable webinars… More ›
Sorry, the content you’ve selected is for attendees of Staffing World® 2018 only. Come see us at Staffing World 2019! Or if you did attend in 2018, please log in. Staffing World 2017 recordings are available to all ASA members. More ›
In this ASAPro webinar, an expert on intellectual property, data privacy, and security will delve into the legal ramifications of transferring data—including sensitive candidate information—across multinational operations. Attachment HandoutsMarch28.pdf pdf 362 kB More ›
Sorry, the content you’ve selected is for attendees of Staffing World® 2018 only. Come see us at Staffing World 2019! Or if you did attend in 2018, please log in. Staffing World 2017 recordings are available to all ASA members. More ›
Sorry, the content you’ve selected is for attendees of Staffing World® 2018 only. Come see us at Staffing World 2019! Or if you did attend in 2018, please log in. Staffing World 2017 recordings are available to all ASA members. More ›